Posts Categorized: Life

One biker’s view on texting in traffic and running red lights

Posted & filed under Life, Work.


I ride my bike everyday in and around Eugene, pedaling through traffic in the rain and fog over dimly lit streets. I look into the faces of people riding bikes and driving cars, and I see trouble in the streets.
Far too many people are using their phones and texting while driving. And judging by what I see, it is not a safe practice. According […]

Read more »

Slow down – you’ll get more done

Posted by & filed under Life, Work.


Lots of people took some down time over the recent holidays, and now they feel like they have to shift into overdrive. We tend to live our lives in clumps: load up on rest, work an 80-hour week, do all our exercise on the weekend, overindulge in a spectacular night out, starve for the rest of the week. That yo-yo existence isn’t good for […]

Read more »

Winter Solstice 2015

Posted by & filed under Community, Life.


Sun lovers will celebrate the arrival of the Winter Solstice on December 22, because our dark days start to slowly become longer and lighter. Most of us will agree, bring on the light! This is the season when animals hibernate and nature sleeps, we humans tend to turn inward as well. Solstice marks the time to celebrate the light and to get moving again!
Here […]

Read more »

Flood the streets with art!

Posted by & filed under Community, Life.


Are you up for a random act of kindness the day after Thanksgiving? For the third year, Scott Wong, an artist in Wisconsin, is encouraging people to make an art piece and leave it in a public place for someone to find, pick up, take home and love. Let’s see how much art and love we can flood into our Eugene/Springfield community!
Last year, more […]

Read more »

“Advertising reflects the mores of society, but does not influence them.” — David Ogilvy, member, Advertising Hall of Fame

Posted by & filed under Advertising, Branding, Life.


In Ogilvy’s world, advertising ruled. A lot has changed since then, but one thing remains constant – the importance of what you say and how consistent you are in your messaging. The most effective marketing captures a sentiment, feeling or thought in a fresh way that connects people.
Nike’s Just do it is a good example. When people heard the line, they connected with it. […]

Read more »

Cooking’s a lot like marketing

Posted by & filed under Advertising, Life.

effective marketing
There are so many options and how you combine them makes all the difference. So, let’s start out talking about cooking. Seems like everyone is a foodie these days. With our area’s rich soil and abundant crops, it’s no wonder that so many of us enjoy creating unique meals.
Some of us like a wide variety of cuisines, while others favor specific ones. Some of us are adventurous and others stick with tried and true […]

Read more »

Content is an authentic interaction

Posted by & filed under Advertising, Life, Social Media, Tips of the Trade, Video.

Content Marketing
Since the Oregon Forest Practices Act was passed in 1971, it’s been anything but static. That’s what this infographic shows in a way that is easy to read.
One question we hear frequently is“Isn’t content just copy?” The answer is “no.” Content is really about the conversation you have with your customers, and its more than words. It’s about images, video, and how you deliver the information – whether its through social media, on TV, […]

Read more »

Pizza my love

Posted & filed under Life.

Pizza Love' -Heart shaped pizza

San Marzano tomatoes are red
the sky is blue
the basil is fragrant
mozzarella… ooooooooo.
Dough shaped by hand
oregano, garlic & fennel
the red peppers are roasted
mmmm, the crust, transcendental.
And music captures our mood
pizza love to share
a sparkling evening does arouse
our hearts mingle in the air.
     —Paul Adkins, designer and pizzaiolo

Read more »

It’s never too late to learn something new

Posted & filed under Life, Web.

“I have no special talents. I am only passionately curious.” — Albert Einstein
I love this quote by Einstein, because it embraces how I feel about life and learning. I started my “official” education late in life, graduating with my bachelor’s degree from University of Oregon, and then earning my MBA in last May.
My love of learning didn’t end with the completion of my degree. Let’s just say that Google and I are best friends, and that’s how I found my […]

Read more »

The MADD Stand strikes again

Posted & filed under Life, Social Media.

Last time it was lemonade. This time it was hot cocoa. You may remember, from a previous blog post (link), about my MADD Lemonade Stand this September.
This time, the MADD hot cocoa stand popped up at the BMX track across from Autzen Stadium as tailgating parties were underway before the Oregon vs. Colorado football game. MADD volunteers and I handed out free hot cocoa to tailgaters while promoting designated driving to Duck fans.
The location and beverage may have changed but […]

Read more »