Posts Categorized: Community

The cross-platform marketing mix: Create, promote, repeat

Posted & filed under Advertising, Community, Social Media, Tips of the Trade, Video, Web.

Cross-platform marketingTo get messages into the community, we’ve come a long way from the town crier or Paul Revere on horseback. We’ve even come a long way from when a newspaper ad would reach most of the people you wanted to reach. We now have, literally at our fingertips, the power to broadcast information across the world via a variety of channels.
With everyone shouting out messages everywhere we look, it’s no secret consumers […]

Read more »

Do you know a rising star?

Posted by & filed under Community.

20under40_sponsors_webPerhaps you know someone who is a rock star at their job. Maybe you work with a person who goes the extra mile for a local non-profit or makes our community a better place to live. If you do, and this person happens to be under the age of 40, it’s time to nominate them for a 20under40 award!
Winners will be […]

Read more »

Whilamut Passage Bridge opening celebration is huge success

Posted by & filed under Community, Social Media.

Whialmut bridgeOn Aug. 3, we helped coordinate an opening celebration for Oregon Department of Transportation’s nearly complete northbound Whilamut Passage Bridge, which carries Interstate 5 over the Willamette River. Hundreds of community members attended, creating a long line for the walking tour and a standing-room-only crowd listening to speeches by state officials and project volunteers.
Kidical Mass Eugene organized […]

Read more »

We advertise. Do you?

Posted & filed under Advertising, Community, Social Media.

CAWOOD advertising
Some say traditional advertising is passé. Of course, that’s not true. Not yet, anyway! What is true is that successful companies know how to maximize their marketing investment by integrating well-planned and effective digital and traditional marketing methods.
Here is one way we’ve done that. Since blue chip started publishing, our ad has appeared on its back cover. This month’s […]

Read more »

The benefits of responsive web design

Posted & filed under Community, Mobile, Web.

Responsive Website DesignTen years ago, when everyone visited your website, they viewed it on a laptop screen or a monitor connected to a desktop computer. When someone lands on your site today, two out of 10 people are seeing it on six square inches. If your site pages aren’t built on a responsive web design platform, that user’s visit could be a short one.
How many times have you gone to a website on your […]

Read more »

What’s New

Posted by & filed under Advertising, Community, Video.

Tough by Nature exhibit opens in Portland

If you missed Lynda Lanker’s exhibition at the Jordan Schnitzer Museum of Art, you can still catch it at the Oregon Historical Museum in Portland Feb. 1 – Mar. 31. The next stop will be the National Cowgirl Hall of Fame and Museum in Fort Worth, Texas May 9 – Sept. 9. Tough by Nature is a series of portraits of women ranchers and cowgirls from the American West. During the 19-year project, Lynda […]

Read more »

What’s new

Posted by & filed under Advertising, Community, Social Media.

Sometimes you just can’t say “no.” That’s what happened when we were asked to create a new logo for Institutional Stove Solutions. This nonprofit based in Cottage Grove makes 60- and 100-liter cookstoves that are highly efficient and operate on tiny amounts of twigs to cook a huge pot of food. For a single stove, it’s accomplishing so much: feeding people in developing countries, reducing environmental impacts, and improving health and safety.

A stove costs $650 and saves 30 tons of […]

Read more »

Events R us

Posted by & filed under Community, Office, Social Media, Web.

In the past month, we’ve helped clients with several events. We find them energizing. Here’s a recap:

On Sept. 29, the Willamette River Bridge was named the Whilamut Passage Bridge (pronounced WILL-a-mut). Tribal members performed a traditional song and drum circle that set the tone for the naming ceremony, while speakers offered comments on the significance of the name. In the Kalapuya language, Whilamut means “where the river ripples and runs fast.” Sonny Chickering, ODOT Region 2 manager, signed the naming […]

Read more »

Living our values everyday

Posted by & filed under Community, Work.

We took a day about a year ago to sit down and articulate our values. We worked hard, had fun and celebrated our alignment. We were grappling with using “care” in our values, realizing that lots of companies say they care. How could we say it differently?

Our idea: Form an acronym: CARE. It’s easy to remember, puts “care” front and center and spells out our values: Collaborative Authentic Responsible Energetic

We focus on our values and have a weekly inspirational e-mail […]

Read more »

What’s New

Posted by & filed under Community, Web.

duck_enewsYou have until Oct. 1 to get your Great Rotary Duck Race tickets. It’s the 25th anniversary. Why not buy 25 tickets to celebrate 25 years? Your donation will go to help local organizations that work to prevent child abuse. Plan to be at Alton Baker Park at noon Saturday, Oct. 13, to see the race, and see if one of your ducks wins!

Do you know a business professional […]

Read more »