There is nothing more important for your brand, and perhaps your entire business, than following through on your promise. That promise is whatever you say you will do in your advertisements or public relations.
The other day, I tried a new restaurant I had read about in The Register-Guard. I recognized the owner from another well-established restaurant, and I was excited to check out the new place.
From the moment we walked in the door, things began to go downhill. There were […]
Posts Categorized: Branding
Star Wars Social Networking
While I was eating my lunch, which I got for free through a social networking campaign, I began to think about social networking and how it isn’t all that new of an idea. It hasn’t always been called social networking, but I’ve been doing it all along.
A long time ago in a galaxy far, far away when I was a kid, friends would call to say that Jafco Department Store had gotten in a new shipment of Star Wars […]
Be not afraid
“Be not afraid.” That was the message we wanted to convey with the Mercedes-Benz of Eugene Summer ’09 Brand Campaign. Why? Because even those who radiate confidence need to be reassured from time to time.
Those who’ve reached a pinnacle in their career need to know that it’s OK to buy now, despite what we all hear about the “economic climate.” Owning a Mercedes tells the world that you’ve worked hard to get where you are today. And at a time […]
Know your math
Customers and clients are always looking for deals, even more so during slow times.
Now is a good time to re-evaluate and change your product line if necessary.
Always focus on what sells best and what you do best. Lean on the folks you buy from to get better rates, pricing and incentives. It never hurts to ask. Look at all areas to develop low-cost solutions. Offer your customers ways to save and still maintain your bottom line. Promote the […]
Will your customers think of you when they’re ready to buy?
When customers are ready to buy, most will turn to brands, stores and services that are top of mind (TOM). I challenge you, right now, to think about an upcoming purchase.
Where will you buy it? When was the last time you saw or heard an advertising message about this business? I bet it was not so long ago.
What does this tell you? It should reinforce the importance of marketing, even in slow times. Send messages that speak to your product […]
Don't get left at the starting blocks
When the economy is less than healthy, businesses try to find ways to cut back and save money. You get an A+ if you are reviewing every inch of your business to make sure it’s operating efficiently. I’ll give you an F if you have, or are considering cutting your marketing budget. DON’T DO IT!
There’s a ton of solid research out there that proves that those companies that continue to market during slow times will prevail over those that […]
Advertising sends a message
What does your advertising tell your customers and prospective customers? A recent study by Ad-ology found that “Advertising appears to play a key role in consumers’ view of how a business is doing, and by not advertising, businesses may be sending a warning signal to current and potential customers.”
More than 48% of U.S. adults believe that a lack of advertising by a retail store, bank or auto dealership during a recession indicates the business must be struggling. Likewise, a […]