Posts Categorized: Branding

Welcome new clients

Posted by & filed under Branding, Web.

We love new clients and returning clients.

We just signed a contract to provide production services for the Oregon Forest Resources Institute, which is headquartered in Portland. It focuses on giving objective, scientific information about the forest products sector. Our first job is copy for a website; we’ll let you know when it launches.

K & K Sound Systems makes electronic pickups for acoustic guitars, upright basses and other acoustic string instruments. Its products are made by musicians, for musicians. And the […]

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How to add a Twitter header image

Posted & filed under Branding, Social Media.

Twitter recently announced a new feature that allows you to upload a cusomized header image. Great for branding your business page, and acting much like your Facebook’s cover photo, here’s how to add the image (from your desktop):

1. On your Twitter page, click the “gear” drop-down in the upper right hand corner of the page.number1

2. Click on Settings

3. In the left nav menu, click on Design.

4. Scroll down and on the right […]

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Using social media as a sales tool

Posted & filed under Advertising, Branding, Social Media, Video.

Social_Media_as_a_sales_toolI recently read an interesting take on why social media marketers are having a tough time using social media as a sales tool.
The author says there is a “hole” in the social-media marketing funnel, leaving questions about how to calculate return on a social media campaign. He goes on to state that while marketers are (for the most part) doing well at the top […]

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What kind of video will serve you best?

Posted & filed under Branding, Video, Web.

You see a lot of video produced on the fly. Unless it’s extremely funny, you probably don’t watch very long, which can be a problem given the new YouTube algorithms that measure watch-through rates to determine favorability. Research shows that quality video produces the highest watch-through rates. Those rates will influence search rank.
What will impress your customers and engage them with your brand and products? This question will help you decide whether to shoot it on a cell phone or […]

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Launching a blog: Why am I doing this?

Posted & filed under Branding, Tips of the Trade.

start a blogIf you’re launching a blog for your business, you should know what it’s going to be about. If you are simply going to promote yourself, nobody is going to read it. So ask yourself some questions:
What do I want the blog to achieve? Ultimately, you probably want more business. But how? Do you want to build the loyalty of current customers? Do you […]

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Facebook Tips for Business Pages: #4 – Negative Comments

Posted & filed under Branding, Social Media, Tips of the Trade.

facebook criticismWe’ve talked in the past about how to manage criticism on your Facebook page. The key is to be proactive. If you dropped the ball, admit it, and move on. Doing this will prevent a higher percentage of negative comments.
If you do receive a negative comment, here are a few Dos and Donts:

1. Don’t panic. The biggest and most popular companies in the world […]

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Cascade Health Solutions launches new site

Posted & filed under Branding, Community, Social Media.

Cascade_Health_EugeneWe’re very excited here at CAWOOD. After nearly a year of discussing, planning, implementing and testing, we’ve launched a brand new website for our friends at Cascade Health Solutions (CHS), a leading healthcare company in Eugene!

CHS provides home health and hospice, occupational health, employee assistance, primary care, and chronic disease management. Its mission is to “improve quality of life in our community by […]

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Facebook Tips for Business Pages: #2 – Photos

Posted & filed under Branding, Social Media, Tips of the Trade.

With the introduction of timeline a few months ago, Facebook opened up the opportunity to add a cover photo to your page and a thumbnail image to each app. There are now six types of images to manage on your page. Here they are, with required sizes:

Cover photo: 851 x 315

Profile picture: 180 x 180

Thumbnail image for apps: 111 x 74

Highlighted images: 843 x 403

Milestone images: 843 x 403

Images within wall posts display as 404 x 404

The cover photo should […]

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How to Listen in Social Media

Posted & filed under Advertising, Branding, Social Media, Tips of the Trade.

listening-joeLaunching your Facebook and Twitter campaigns can be very exciting. You are now out there talking with fans, posting photos, tweeting and retweeting. Maybe you’re even becoming a pro – using a platform to strategically schedule posts, calculating your social media ROI, or learning how to improve your EdgeRank score.

Even with all of this, you may still be ignoring the most important part of a successful social […]

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Who does your social media?

Posted by & filed under Advertising, Branding, Life, Social Media.

Do you facebook, tweet and/or pin? Personally, or for your company? There are lots of opportunities to participate in social media, and many businesses are joining in the conversation.

How you handle that engagement says a lot about your business. Is the person in charge of social media someone who really understands your brand, knows what goals you’re trying to achieve, and presents you in the best possible way? All too often, businesses contract with someone who’s personally adept at social […]

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