Posts Categorized: Branding

Four YouTube optimization tips

Posted & filed under Advertising, Branding, Social Media, Tips of the Trade, Video, Web.

YouTubeOptimizationYou’ve just created a video that you know people will want to watch. It’s informative, funny, timeless and everything else that makes for a “viral” clip. You’ve uploaded it to YouTube but the views aren’t multiplying like you predicted. What’s missing?
Simply submitting a video to YouTube does not mean people will see it. The video needs to be […]

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Is it really that bad for an ad to ruffle some feathers?

Posted & filed under Advertising, Branding, Office.

cheeriGeneral Mills was in the news lately with that big to-do over portraying an interracial couple in a Cheerios ad. You wouldn’t think that would cause a big stir these days, but hey, it’s the Internet.
So we ended up with General Mills being cast as gallantly “standing by” the ad – simply because it didn’t cave in to anonymous trolls who […]

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The difference between push and pull marketing

Posted & filed under Advertising, Branding, Social Media, Video.

pushvspullmarketingThe difference between push and pull marketing is simple. Push marketing is what you see in an episode of “Mad Men,” while pull marketing is what I’m doing right now by typing this blog post. Clear as mud, right? Let’s take a closer look.
It used to be, companies simply told consumers what to purchase, be it a car, food, etc. They espoused the benefits of […]

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Don't forget about Yelp

Posted & filed under Book Reviews, Branding, Social Media, Web.

yelpWhen making a decision about what to buy, 92 percent of people trust the opinions of friends and family more than advertising, according to recent surveys. And more than 7 of 10 people trust online reviews more than advertising, up more than 15 percentage points over the past four years.
Put these two statistics together and what do you get? The fact that you should not forget about Yelp.
A local […]

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My Facebook ticker disappeared!

Posted & filed under Branding, Social Media, Video.

newsfeedYou might be hearing that from a lot of your friends, and noticing it on your own Facebook page. Why has the ticker disappeared, and when is it coming back? At this point, never.

A few days ago, Facebook announced a new look to its News Feed, touting it as “The best personalized newspaper in the world” and saying will better personalize users’ content.
With this change comes the following updates:
• […]

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Can your team achieve excellence?

Posted by & filed under Branding.

Douglas A. Ready and Emily Truelove, writing in the December 2011 issue of the Harvard Business Review, suggest that you can – through what they call collective ambition. In fact, they say that some businesses emerged from the great recession stronger than ever. What’s their secret?

Those companies focused on two priorities: • Glue – collaborative engagement • Grease – disciplined execution

Ready and Truelove also identify seven elements that help companies launch initiatives to correct areas of misalignment: 1. Purpose 2. […]

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5 Twitter mistakes to avoid

Posted & filed under Advertising, Branding, Social Media.

larryTwitter is fun, engaging and a great way to get up-to-the-second information on a wide variety of topics. It’s also an effective way to build your company’s brand, generate awareness and ultimately, increase sales.
As with all marketing tools, there are pitfalls. And so, we bring you 5 Twitter mistakes to avoid:
1. Your tweets are too long
But wait, I only get 140 characters! How […]

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Happy Holidays!

Posted by & filed under Branding, Life, Social Media.

Given the time of year, we thought it would be fun share some of our favorite holiday traditions, stories or memories. If you have one you’d like to share, we’d love to read it, right here. Happy holidays, everyone!

nichole bioGrowing up in a family full of competitive sports nuts, the love of sports and competitive spirit translated into almost all of our family gatherings, including Christmas. Each year on […]

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McKenzie Commercial launches new website

Posted & filed under Branding.

We had the opportunity to work with the fine folks at McKenzie Commercial, a leading construction company in Eugene, on a brand new (and responsive!) website. The site was completed and launched last week.

Founded in 1983, McKenzie Commerical offers a full-range of commercial construction services in Oregon, from small to large. Their work speaks for itself; just check out the amazing projects they’ve worked on.

A big thanks to the team at McKenzie Commercial for being such a great group to […]

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5 important on-site SEO tips, #3: Video

Posted & filed under Branding, Social Media, Tips of the Trade, Video, Web.

videoseoIf you haven’t already, it’s time to start using video to build your brand and improve your site’s SEO. One of the main reasons? Google’s algorithm change back in 2011, called “Panda.”
In an effort to push sites using “black hat” SEO tactics further down (or out) of search rankings, Google increased the value of sites offering engaging content. And nothing engages better than video.
Some of the basics:
1. […]

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