by Linda Kaplan Thaler & Robin Koval
(Getting your message heard in a noisy world) Stop thinking, forget the rules, take risks, and you will find that Big Bang idea. BANG! shows the creative process behind some of the industry’s best advertising campaigns. These seemingly unconventional, unrealistic, and impractical ideas have led to the AFLAC duck, Kodak moments, and the Herbal Essence’s sensual commercials. Let this book inspire you to create your own […]
Posts Categorized: Book Reviews
Blink
by Malcolm Gladwell
(The Power of Thinking Without Thinking) This prolific New Yorker writer has done it again –created a provocative book with breakthrough insights. You’ll be intrigued by his assertion that “the best decisions are often those that are impossible to explain to others.” And learn about thin-slicing – the ability to make decisions by focusing on just a few factors rather than all variables. How we make decisions in the blink of […]
Blue Ocean Strategy
by Chan Kim & Renee Mauborgne
Learn how to avoid the red oceans that result from battles between competitors. the authors show you how to make the competition irrelevant. No, it’s not blue sky thinking! In fact, this book is based on years of study of successful businesses, as old as the Ford Model T. Other more recent examples include Cirque du Soleil, yellow tail wine, and Dell Computers. […]
Go Green, Live Rich
by David Bach
You might know Bach as a financial expert who encourages people to align their financial lives with their values.
He offers 50 different ideas, with lots of details on how to live green while spending less and saving more. He explodes the myth that being environmentally responsible is expensive. He stays true to his basic premise: “It is not what you earn that makes you rich or poor; it what […]
How Customers Think
by Gerald Zaltman
The old 80:20 rule applies, Zaltman says, because 80 percent of new offerings fail. That’s because customers say they want something, but they don’t buy it once it is offered. He notes that 95 percent of thinking happens in our subconscious, so you have to dig deep to understand the mind of the market. It may sound like the Twilight Zone, but you neglect this book at your own […]
If Disney Ran Your Hospital
by Fred Lee
Have you heard hospitals or healthcare organizations talk about Disney-fied? Well, this is the book they’re talking about. You think patient satisfaction is important – think again. What about this concept: “Patient loyalty is too important to be blurred with satisfaction.” Or said another way “Customer loyalty is too important to be blurred with satisfaction.”
How do you gain loyalty? Show more than simple courtesy. Engage […]
Juicing the Orange
by Pat Fallon & Fred Senn
“It’s amazing what you can accomplish if you stay humble.” In Juicing the Orange, Pat Fallon and Fred Senn tell it all. Both are affiliated with a US advertising powerhouse – Fallon Worldwide. You might recognize their agency for the iconic Time magazine ads, as the creators of Buddy Lee or for their cat herders commercial in the 2000 EDS Super Bowl commercial. […]
Made to Stick
by Chip & Dan Heath
The Heath brothers – Chip and Dan – wrote a book that explores a simple, memorable formula for how to make ideas stick. SUCCESs stands for simple, unexpected, concrete, credible, emotional and stories. (Let’s not tell them they’re missing an “s” – that’s probably why they lower cased it!). It’s packed with stories that show how to put their concept to work every day. […]
Meatball Sundae
by Seth Godin
Well, he’s done it again. Godin identifies 14 trends you can’t ignore. That’s how he answers the question: Is your marketing out of sync? Here’s your first clue: “The New Marketing demands more than a meatball. It insists on a reinvention of the entire organization and the products it creates.” Next clue, “. . . marketing is transforming what we make and how we make it.” Clue number 3: […]
Mindset
by Carol S. Dweck
Mindset by Carol S. Dweck deals with the most important aspect of our lives – how we filter our experiences. The concept is simple: there are two basic mindsets. One is fixed, the other sees possibilities. In the fixed mindset, your abilities and talents are innate, but you have to keep proving them over and over. You may fear failure because in your mind it diminishes your abilities. For the person […]