Posts Categorized: Book Reviews

Using Hootsuite to monitor Social Media campaigns

Posted & filed under Book Reviews, Social Media, Web.

Engaging target audiences on any combination of Facebook, Twitter, LinkedIn, and Foursqaure takes a good deal of time. If done separately, it takes a TON of time; logging in and out of each site, monitoring numerous sets of data, and communicating with specific sets of followers.

If only there was a tool one could use to manage all of these social media campaigns at once. Wait, there is! In fact there are a few out there that do just that. One […]

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What’s new!

Posted & filed under Book Reviews, Life, Office, Social Media, Web.

Welcome Lindsey Kate!
Lindsey’s a senior at UO, and she’ll be graduating in June. This summer she’ll intern with us and help with the Komen Race for the Cure, which is scheduled for Oct. 23.
Now’s the time to buy a Mercedes!
With a 1.9% interest rate, don’t wait any longer. Go see the great new Mercedes-Benz vehicles at 2200 Martin Luther King Jr. Blvd. The trip is worth it just to see the newly remodeled dealership.
Welcome, Kadel’s Auto Body.
The Northwest’s […]

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How Full is Your Bucket?

Posted & filed under Book Reviews, Web.

by Donald O. Clifton and Tom Rath

Recently, I read a book that Clifton and his grandson published for the first time in 2004 under the title How Full is Your Bucket? I read the 5th anniversary edition, which includes new Gallup research.
Bottom line: “One person, specifically the manager, can eliminate almost all of the active disengagement in a workplace, if he or she primarily focuses on an employee’s strengths.” In the […]

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Do you have a Social Media policy?

Posted & filed under Advertising, Book Reviews, Branding, Social Media.

With the rise in popularity of using social media as a marketing tool, many companies are jumping in with both feet, allowing their employees to tweet, post, and engage with fans and followers on a daily basis.

While this is a good thing, many of these companies have yet to establish any type of social media policy, essentially ignoring even a basic level of training for employees communicating with current (or future) customers.

If a potential client called on the telephone, would […]

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Strengths Based Leadership

Posted & filed under Book Reviews, Web.

By Tom Rath and Barry Conchie

At CAWOOD, we focus on those things that strengthen us and find more ways to do them. So, when Rath and Conchie published their book on leadership, I had to take the test and learn how I could help our team do even more with their strengths.

If you’ve taken the Strength Finders’ test, you know there are 34 themes. They naturally cluster into four domains of […]

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The Dip

Posted & filed under Book Reviews, Web.

by Seth Godin

“Winners quit all the time. They just quit the right stuff at the right time.” So how’s that relate to The Dip? The Dip is the long slog between starting and mastery. Godin suggests that people who invest the time, energy and effort to power through the Dip, become the best in the world.

Feel like I didn’t answer your question? You could be in a cul-de-sac or on […]

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Switch

Posted & filed under Book Reviews, Web.

by Chip Heath & Dan Heath

We all know that we have a rational and emotional side, and sometimes the tension between them keeps us from making changes that we both want and need. The book’s subtitle, How to Change Things When Change is Hard, sheds light on what’s to come, successful change follows a pattern, one that anyone can learn and apply:

Direct the Rider (your rational side)

Motivate the Elephant (your emotional […]

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All Marketers Are Liars

Posted & filed under Book Reviews, Web.

by Seth Godin

(The Power of Telling Authentic Stories in a Low-Trust World) With a title like that and Godin’s usual penchant for provocative writing, this book made for a great read. Early on he says that stories make it easier to understand the world. So what makes a great story? Truth and trust are key elements – you’ll find the rest on pages 9-11. Here’s the […]

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The Sustainability Champion's Guidebook

Posted & filed under Book Reviews, Social Media, Sustainability, Web.

by Bob Willard

The subtitle of the book is what it’s all about: How to Transform Your Company. This short, 128-page book captures the essence of modern business thought: Peter M. Senge, Stephen R. Covey, Mihaly Csikszentmihalyi, George Ainsworth, John P Kotter, and Everett M. Rogers. Wow! It shows how applicable all those thought leaders are to moving sustainability forward.
In the author’s words, here’s what you get: “. . . practices that have always worked for […]

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As the Future Catches You

Posted & filed under Book Reviews, Web.

by Juan Enriquez

Are you ready to have your world shake a little? Unconventional, thought provoking, futuristic, realistic, wonderful! You’ve got to read this book. If you think you know the alphabet you have a lot to learn. And it’s not just about 1s and 0s. It’s about these 1s and 0s getting together with the genetic code. Wow! Written in an unconventional manner. No paragraphs for Juan Enriquez. If you only […]

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