Posts Categorized: Advertising

The Angel Hair Foundation website has a new look

Posted & filed under Advertising.

516185926We’ve given the Angel Hair Foundation website a make-over! If you’ve not visited the site before, the Angel Hair Foundation is a private, non-profit corporation that reaches out to kids in Oregon who have lost their hair due to medical illness.

The new site highlights inspirational stories from kids who’ve received “Angel Hair Systems”, how others can apply for a system, and how you can help the cause.

Check it […]

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Measuring the ROI of Social Media Marketing

Posted & filed under Advertising, Life, Social Media, Video.

Your business is on Facebook and has some fans. You’re tweeting and retweeting daily. Maybe you’ve even produced a video that’s been seen over 1,000 times on YouTube. So, like so many others using social media as part of their marketing strategy, you’re probably wondering: “Is all of this paying off?”
roiMeasuring the ROI of social media marketing is one of the biggest challenges facing marketers and PR managers […]

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Three takeaways from PR News Twitter Conference

Posted & filed under Advertising, Branding, Social Media, Web.

I recently attended the PR News’ Twitter Conference in Las Vegas. Several excellent speakers presented their thoughts and experiences during the all-day event, including Jason Falls, co-author of No Bulls**t Social Media. Topics included how to identify influencers, how to measure your Twitter activity, the lowdown on the most innovative Twitter tools, and much more.

bigstockphoto_twitter_bird_announce_5263769Three takeaways from the conference that I’d like to share:

1. Tweet often. Twitter is […]

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What's New

Posted & filed under Advertising, Office, Social Media, Web, Work.

The holidays never tasted so good! Take the hectic out of the holidays and bring the very best to the table with gourmet entrées and sides prepared by your Market chefs. Visit your Market Kitchen to place an order by Monday, Nov. 21.

CAWOOD is now on Facebook! Visit and like our page for updates and discussions on what’s happening inside our office and in the world of marketing.

Vice President Dana Turell recently joined the steering committee of the Arts & […]

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Content is all around you – try repurposing it

Posted & filed under Advertising.

Gone are the days when you could just place ads to get your message out. Now, you have to augment advertising with an array of other tools, many of them online. And, the options are growing daily.
One thing is key: exceptional content. Most of the time, people don’t want the facts alone. They want more. If they were standing before you, they would say:
• Help me improve my life, my job, my success.
• Engage me in the process.
• Give me […]

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Honored by The Nature Conservancy

Posted & filed under Advertising.


We all enjoy nature and want to do what we can to protect it. So, when The Nature Conservancy calls, we usually say “yes.”
On October 20, our firm received the 2011 Business Conservation Leadership Award at a luncheon at the Oregon Zoo. We helped create an “I believe in conservation” ad campaign, led a bond measure to buy more parks and open spaces in Eugene, prompted the Conservancy’s board to get involved with Lane County […]

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Shall We Dance

Posted & filed under Advertising.


Save the date! Friday, January 27 6:30 Studio Five, 2974 Chad Drive, Eugene

Enjoy a dazzling Dancing with the Stars-style competition that includes local celebrities who will delight you with their talents.

Enjoy cocktails, appetizers, music, performances, dancing and a chance to win a trip to Dancing with the Stars in Los Angeles. Take a look at last year’s event at angelhairfoundation.org

Tickets go on sale Monday, Dec. 19.

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Successful 2nd annual Komen Eugene Race for the Cure, fundraising continues until Nov. 19

Posted & filed under Advertising.


As a sponsor of the second annual Komen Eugene Race for the Cure, we thank everyone who helped make it a success. Through the collaboration of media partners, corporate sponsors, a dedicated committee, volunteers, survivors and their supporters, a pink sea of 6,000 participants met near Autzen Stadium on Oct. 23. The event has raised over $350,000 and you can continue to make donations online until Nov. 19.
Money raised by Eugene Race for the Cure stays […]

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Kazoo and Piccolo Are Back!

Posted & filed under Advertising.

In response to customer requests, Burley just re-released two products. The Kazoo is a single speed trailercycle, and the Piccolo features a 7-speed twist grip shifter. Both are super safe, with patented aluminum ball-bearing guided hitches that keep the ride smooth and stable.
Kids grow like weeds so both trailercycles are fully adjustable to grow along with them! Now, that’s listening to customers and giving them what they want. Way to go Burley!

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Monster Mash! Do it!

Posted & filed under Advertising.

October 30
9:30 am: Costume Judging
11:00 am: Race begins (Runners leave first, followed by walkers)
Slocum Center – 55 Coburg Rd.
Hundreds of runners and walkers dress up and enjoy this annual event that ushers in Halloween. Some even bring their canines. A benefit for the Slocum Research & Education Foundation, the course is a flat, fast and scenic course through Alton Baker Park that follows the Willamette River and crosses the DeFazio Bridge.
Register and enjoy ghosts and goblins. You’ll see some of […]

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