Posts Categorized: Advertising

How to Listen in Social Media

Posted & filed under Advertising, Branding, Social Media, Tips of the Trade.

listening-joeLaunching your Facebook and Twitter campaigns can be very exciting. You are now out there talking with fans, posting photos, tweeting and retweeting. Maybe you’re even becoming a pro – using a platform to strategically schedule posts, calculating your social media ROI, or learning how to improve your EdgeRank score.

Even with all of this, you may still be ignoring the most important part of a successful social media campaign […]

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What’s new

Posted & filed under Advertising, Video.


Circle May 9 on your calendar for our CAWOOD party! Learn more in April.

March is Colon Cancer Awareness Month. Have you seen or heard our award-winning Eugene Gastroenterology Consultants Mt. Toilet ad? If not, check them out.

Willamette Valley Cancer Institute tells us that small modifications in our daily lives can help prevent certain types of cancer. Take a peek at this piece and learn how to make improvements in your own routine.

It’s spring – time […]

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Who does your social media?

Posted by & filed under Advertising, Branding, Life, Social Media.

Do you facebook, tweet and/or pin? Personally, or for your company? There are lots of opportunities to participate in social media, and many businesses are joining in the conversation.

How you handle that engagement says a lot about your business. Is the person in charge of social media someone who really understands your brand, knows what goals you’re trying to achieve, and presents you in the best possible way? All too often, businesses contract with someone who’s personally adept at social […]

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Facebook’s Algorithm

Posted & filed under Advertising, Branding, Social Media.

When a business uses Facebook, it hopes that 1) people will Like the page, and 2) those people will pay attention to, share, and comment on the posts. But what if fans never see the posts in the first place?

facebook algorithmHow can that be you ask? Well, it all depends on Facebook’s algorithm, called EdgeRank.
First, an “Edge” is the creation or sharing of a post. Facebook then uses its algorithm […]

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The importance of video marketing

Posted & filed under Advertising, Social Media, Video, Web.

usingvideoformarketingOnline marketing spend grows every year. In fact, some analysts predict that this is the year that online ads budgets will surpass traditional print. So while search, social media and banner ads can all be effective and worth adding to your marketing repetoire, don’t forget about the medium growing as fast or faster than all of them – video.

Why is the importance of video marketing increasing so […]

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We're evolving

Posted & filed under Advertising.

spiral_staircase_blogSome of you may remember when we first moved into our building at 12th and High. We only occupied the northeast corner on the second floor. Just as we evolved from a public relations firm to a full-service marketing agency, we also evolved by acquiring more space. Eventually, we occupied the entire second floor.

In February, we expanded to include part of the first floor, adding 800 square feet in […]

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What's new

Posted & filed under Advertising.

ODOT’s Willamette River Bridge project remains ahead of schedule. Pictured is work on the project south of the railroad tracks to the north bank of the Willamette. Bridge columns are beginning to appear.

Congratulations to Account Manager John Lively who is running to represent Springfield in Oregon’s House of Representatives. We salute him for his commitment to public service.

On Saturday, March 10, Market of Choice’s Corvallis store will hold a customer appreciation event to thank patrons for a successful first year. […]

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Social Media Monitoring Tools for Small Business

Posted & filed under Advertising, Social Media, Video, Web.

One of the key steps in managing a successful social media marketing campaign is monitoring. This might mean listenting to what’s being said (good and bad) about your company, monitoring what the competition is up to, or keeping an eye on news-worthy updates within your industry.PastedGraphic-2

Whatever you want to monitor, there’s a tool for it. In fact, there are hundreds of solutions to help you keep an eye on conversations, blog […]

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What's New

Posted & filed under Advertising, Work.

We recently launched a new website for Angel Hair Foundation,
a non-profit that reaches out to kids in Oregon who have lost their
hair due to medical illness. It funds the purchase of “Angel Hair
Systems” for kids and teens. You can Give Beautifully by donating $1 a
day. Check out the site. Tickets are still available for Shall We Dance on January 27th!
Account Executive Mike Brown was recently elected vice president of programming for the Willamette Valley American Marketing […]

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Getting your story covered

Posted & filed under Advertising.

Over time, media has experienced shrinking news holes, meaning that they have less space or time for stories. Yet, they are literally overwhelmed with stories they could cover – breaking news, business news and human interest stories – and they have hundreds of pitches to choose from every day.
How can you make your story stand out? First, pay attention to what gets covered. News editors and reporters, like everyone, focus on different things. You’ll be most successful if you […]

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