Posts Categorized: Advertising

Getting news out to the media – a flow chart

Posted & filed under Advertising, Social Media.

I’m new to PR/marketing, so I’m constantly stumbling over unfamiliar bits of jargon. Here’s one I encountered the other day: “earned media.”

I had to guess what this meant. And, yes, basically, it means you got some news coverage, although it also can refer to getting some buzz in social media. Either way, it’s different than “paid media,” which means you bought an ad, say.

So how does one get some “earned media”? I’m occasionally asked about this now, having come here […]

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Using social media as a sales tool

Posted & filed under Advertising, Branding, Social Media, Video.

Social_Media_as_a_sales_toolI recently read an interesting take on why social media marketers are having a tough time using social media as a sales tool.
The author says there is a “hole” in the social-media marketing funnel, leaving questions about how to calculate return on a social media campaign. He goes on to state that while marketers are (for the most part) doing well at the top of the […]

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Two stories

Posted by & filed under Advertising, Community, Social Media, Web.

camascountrylogo

Camas County Logo

For more than 60 years, four generations of the Huntons have tended their land near Junction City. Now, they are at the forefront of a national movement to produce grain and mill it locally. We enjoyed the opportunity to create a logo that will appear on packages of their flour and beans. Look for them at the Eugene Saturday Market and Springfield’s Farmer’s Market. Market of Choice uses Camas Country flour in its […]

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A3 launches new website

Posted & filed under Advertising, Community, Social Media.

We’re excited to unveil our latest website, a re-design for our friends at A3, The Springfield Academy of Arts and Academics. The site features its new logo and a calendar synched directly with iCal on the A3 Director’s laptop!

A3 is a magnet/alternative four-year high school that offers opportunities for students to experience quality instruction and high expectations for personal achievement. At A3, students work in learning teams across curriculums of humanities (language arts and social studies), inquiries […]

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Social media for consumer research

Posted & filed under Advertising, Social Media.

Social Media for consumer researchI just read a great article on how Frito Lay is using social media for consumer research. The company is gathering new flavor ideas from its thousands of Facebook followers. Overseas, this technique has already led to “hot and spicy crab” in Thailand and “pickled cucumber” in Serbia.

The article also mentions that companies such as Walmart, Kohl’s and Samuel Adams are running similar types of online focus-group […]

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Facebook Tips for Business Pages: #5 – Content

Posted & filed under Advertising, Mobile, Social Media, Tips of the Trade.

Facebook-Like-Button-bigOne of the unwritten rules with Facebook is that it’s worse to have a stale page than no page at all. This means that if your business has a page, you’d better be using it – posting, sharing, engaging (and marketing).

One of the challenges that many organizations face is coming up with, and delivering consistent content. Page managers often think that if the post isn’t earth-shattering, it’s […]

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Facebook Tips for Business Pages: #1 – Tagging

Posted & filed under Advertising, Social Media, Tips of the Trade, Web.

Over the next several weeks, we’ll offer tips to better manage your business Facebook page. First up is tagging.
Much like you would on your personal Facebook page, your business page should Like other business pages. The main reason is that, once you’ve Liked another page, you have the ability to tag said page in your posts.

But this is my business’s Facebook page, why would I want to tag others, you ask? There are several benefits:
1. By tagging another business, your […]

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What if an agency offered more than traditional marketing?

Posted & filed under Advertising.

We do, and we call it Marketing evolved. At our party, we unveiled our new look and enjoyed the opportunity to talk with our guests about how we started as a public relations firm, and now provide the full spectrum of marketing services, from advertising to Web development. If you’re interested in evolving, talk to us. We never stop asking “What if?”

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Our party: relaxing and connecting

Posted & filed under Advertising, Office, Social Media.

It was a beautiful night – the company, the food and the atmosphere! Thanks to Anthony and his crew at Lewis and Clark Catering for the hospitality. Interesting conversations abounded. Connections were made, and everyone left with smiles on their faces. What a party – we hope you had as much fun as we did!

Did you enjoy playing “Lucky Logo?” We had a great time passing out Market of Choice gift cards to winners. We love Market of Choice!
If you […]

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Are you a social company?

Posted & filed under Advertising, Mobile, Social Media.

socialIf you use Facebook, Twitter or other social media channels for business, you probably consider yours to be a social business. But is it?
 
When you post a status update to Facebook, tweet or publish a blog post, you are simply using social media tools. This is only the first step in becoming a social business, which is really what you want to be, right?
Think about it this way – […]

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