Posts Categorized: Advertising

5 Twitter mistakes to avoid

Posted & filed under Advertising, Branding, Social Media.

larryTwitter is fun, engaging and a great way to get up-to-the-second information on a wide variety of topics. It’s also an effective way to build your company’s brand, generate awareness and ultimately, increase sales.
As with all marketing tools, there are pitfalls. And so, we bring you 5 Twitter mistakes to avoid:
1. Your tweets are too long
But wait, I only get 140 characters! How […]

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3 reasons to NOT use social media…yet

Posted & filed under Advertising, Social Media, Tips of the Trade, Web.

smpI’m a huge fan of social media for business. Mainly because it works…if done correctly. For the most part, it’s like any other marketing effort – you need to plan, implement, track and adjust.

I’m also a believer that most, if not all, small businesses should have some type of social media presence. There are some though, that should stay out of that end of the marketing pool and NOT use […]

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What’s new

Posted by & filed under Advertising, Community, Social Media.

Sometimes you just can’t say “no.” That’s what happened when we were asked to create a new logo for Institutional Stove Solutions. This nonprofit based in Cottage Grove makes 60- and 100-liter cookstoves that are highly efficient and operate on tiny amounts of twigs to cook a huge pot of food. For a single stove, it’s accomplishing so much: feeding people in developing countries, reducing environmental impacts, and improving health and safety.

A stove costs $650 and saves 30 tons of […]

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Have you chosen the right word?

Posted & filed under Advertising.

thinking-manIt’s time for a writing tip, so let’s consult Strunk and White’s The Elements of Style, a book that has been used to rap the knuckles of schoolchildren for generations.

“Write with nouns and verbs, not with adjectives and adverbs,” Strunk and White command. Few writing “rules” are iron-clad, and this isn’t one of them. We have adjectives and adverbs for a reason, after all. Strunk […]

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Forestry remains vital to Oregon’s economy

Posted by & filed under Advertising.

Oregon’s forest sector remains a resilient and vital contributor to Oregon’s economy, according to a comprehensive economic study published last week by the Oregon Forest Resources Institute. The sector could create thousands of new rural jobs, given the right market conditions and a dependable supply of raw material. Learn more at The Forest Report.

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We want you to “Like” us!

Posted by & filed under Advertising, Office, Social Media.

Our hopes for a second straight dodgeball championship were tragically crushed. One of our employees built a wood-fired pizza oven in his backyard. There was even talk of “CAWOOD: The Musical.”

Of course, you already know all this if you “Like” us on Facebook. It’s where we report on the fun stuff that happens around the office. It’s where you get to know another side of the people who work here. You can see our art director’s series of photos […]

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Writing a blog post? Keep it brief

Posted & filed under Advertising.

bloggingKeep it brief.

In a post in July, we urged you to get to the point when you write a blog post. Today, we suggest you be succinct in making that point. Blog posts needn’t be long – 200 words are fine. More than 600, you’re getting windy. Show readers you respect their time.

Writing short isn’t easy. You won’t do it in the first draft. We […]

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Mohawk Metal launches new website

Posted & filed under Advertising.

Business continues to grow at Mohawk Metal. To further that growth, we have updated marketing materials and increased its visibility to ever-expanding markets. A large piece of this is the launch of a new website, focused on the values of the company and the wide range of products and services it delivers throughout Oregon and Washington.

The new site combines updated photography with informative content that reflects the value Mohawk Metal has provided for over 20 years.

Another example of our work […]

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Getting news out to the media – a flow chart

Posted & filed under Advertising, Social Media.

I’m new to PR/marketing, so I’m constantly stumbling over unfamiliar bits of jargon. Here’s one I encountered the other day: “earned media.”

I had to guess what this meant. And, yes, basically, it means you got some news coverage, although it also can refer to getting some buzz in social media. Either way, it’s different than “paid media,” which means you bought an ad, say.

So how does one get some “earned media”? I’m occasionally asked about this now, having come here […]

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Using social media as a sales tool

Posted & filed under Advertising, Branding, Social Media, Video.

Social_Media_as_a_sales_toolI recently read an interesting take on why social media marketers are having a tough time using social media as a sales tool.
The author says there is a “hole” in the social-media marketing funnel, leaving questions about how to calculate return on a social media campaign. He goes on to state that while marketers are (for the most part) doing well at the top […]

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