Posts Categorized: Advertising

Types of video for business use

Posted & filed under Advertising, Book Reviews, Social Media, Video.

DanaV_shoots_fire_for_OFRIVideo has become one of the biggest drivers of online traffic – and of sales. It has megawatts of communication power that other delivery formats can’t touch.
Dr. James McQuivey of Forrester Research has estimated that watching a minute of video is the equivalent of reading 1.8 million words. And according to Internet Retailer, consumers who watch product videos are 85 percent more […]

Read more »

It’s easy being green!

Posted & filed under Advertising.

CW_EarthDay_team_thumbsupA couple of weeks ago, on Earth Day, CAWOOD employees spent the noon hour cleaning up trash around the ‘hood. We found an abandoned half-gallon of milk, a pair of old boots and hundreds of cigarette butts. What’s with all the cigarette butts on the ground, people?
We believe it’s important to try to be a good neighbor and a responsible resident of planet Earth. […]

Read more »

We advertise. Do you?

Posted & filed under Advertising, Community, Social Media.

CAWOOD advertising
Some say traditional advertising is passé. Of course, that’s not true. Not yet, anyway! What is true is that successful companies know how to maximize their marketing investment by integrating well-planned and effective digital and traditional marketing methods.
Here is one way we’ve done that. Since blue chip started publishing, our ad has appeared on its back cover. This month’s ad asks […]

Read more »

Earth Day in Eugene

Posted by & filed under Advertising, Social Media, Video, Web.

earthDEarth Day in Eugene and around the world is Monday, April 22. Our team has decided to celebrate by taking to the streets!

From noon – 1 p.m. that day, we’ll don gloves and CAWOOD apparel, head into the neighborhood and pick up litter. And as we mentioned on our Facebook page, anyone is invited to join us!

Stay tuned to our Facebook and Google+ pages, along […]

Read more »

The difference between push and pull marketing

Posted & filed under Advertising, Branding, Social Media, Video.

pushvspullmarketingThe difference between push and pull marketing is simple. Push marketing is what you see in an episode of “Mad Men,” while pull marketing is what I’m doing right now by typing this blog post. Clear as mud, right? Let’s take a closer look.
 
It used to be, companies simply told consumers what to purchase, be it a car, food, etc. They espoused the benefits of their products […]

Read more »

CAWOOD “What if…” videos

Posted & filed under Advertising, Social Media, Video, Web.

Videographer Eugene OregonAt CAWOOD, we like to ask “What if …”
So, what if we asked folks around Eugene some intriguing “What if” questions, had our videographer film their answers, and showed them to all of you?
Introducing the CAWOOD “What if …” video series! You can check out the first two, and all future installments, on any of our social media channels – YouTube, Facebook, Google+ or […]

Read more »

Three reasons to use Pinterest for business

Posted & filed under Advertising, Life, Office, Social Media, Video.

Pinterest for businessThe question has changed from “Should you use Pinterest?” to “Why aren’t you using Pinterest?”
And while we could list five, even 10 reasons, we’re going to give you just three, which are probably all you need!
1. The stats• With more than 12 million American users it’s the third most popular social media network in the United States.• 28 percent […]

Read more »

What’s the difference between SEO and SEM?

Posted & filed under Advertising, Web.

Even if you only dabble in online marketing, you should know the difference between SEO and SEM – and understand how each can help your bottom line.
DifferenceSEOSEMLet’s begin with the definitions:
SEO stands for Search Engine Optimization. It is the art and science of acquiring high-ranking organic placement in the results page of a search engine (SERP), such as Google, Bing or Yahoo. SEO increases a site’s accessibility to a search engine […]

Read more »

New website alert! – League of Women Voters of Lane County

Posted & filed under Advertising.

We’ve just completed and launched a new website for our friends at League of Women Voters of Lane County! The League has more than 180 men and women striving to make school districts, utilities, county government and the Oregon Legislature function more effectively to benefit all of us. The Lane County League is part of LWVOR (Oregon) and LWVUS, the national League.

The site has a ton of great information, including how to become a member, donate to the cause and […]

Read more »