Posts Categorized: Advertising

Why Kenneth Cole’s tweet is a good thing

Posted & filed under Advertising, Branding, Social Media.

Fashion mogul Kenneth Cole sent out the following tweet on Thursday, a reference to a quote from Pentagon spokesman George Little regarding possible military action in Syria –
Kenneth Cole Syria tweet
You’ll recall that Cole did this once before on Twitter in 2011, during the Egyptian Revolution of 2011.
Using war and strife to sell footwear? He should be ashamed, right? Or should he?

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Thanks for helping us celebrate being green!

Posted by & filed under Advertising, Social Media.

Last Thursday, we celebrated our inclusion in Oregon Business Magazine’s 100 Best Green Companies to Work For in Oregon (we came in at #72 by the way!).
Teaming up with fellow hosts (and Oregon Business Magazine winners) GreenLane Sustainable Business Network, King Estate Winery, Ninkasi Brewing, Isler CPA and Mountain Rose Herbs, party-goers enjoyed the waterfront views at Lewis and Clark Catering Company.

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How social media is helping your SEO

Posted & filed under Advertising, Social Media, Web.

plus1Google’s head of search spam, Matt Cutts, recently declared that Google’s +1 data has no direct impact on its search ranking algorithm. Does this mean that all the social media work you’ve done isn’t helping your SEO after all? In short, no.

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The most overrated metric in social media marketing

Posted & filed under Advertising, Social Media.

social media overrated metric“How many Likes do we have?”
“That page has more Likes than ours; we need more!”
When it comes to Facebook, marketers are obsessed with the almighty Like. And while people liking your page is important, I’d argue that the Like is to social media what Coldplay is to rock music – popular but overrated. In fact, it’s probably the most […]

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Your business tagline is not about you, it’s about your audience

Posted & filed under Advertising, Life.

nikeA good tagline is a magical thing. And as with magic, effective taglines sometimes defy explanation. (“Got milk?” Why does that work?)
But here’s one thing many good ones have in common: They are not about what you do or even who you are. Rather, they’re about why you matter, why anyone should care about you.
Put another way, they are actually about the person you […]

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Four YouTube optimization tips

Posted & filed under Advertising, Branding, Social Media, Tips of the Trade, Video, Web.

YouTubeOptimizationYou’ve just created a video that you know people will want to watch. It’s informative, funny, timeless and everything else that makes for a “viral” clip. You’ve uploaded it to YouTube but the views aren’t multiplying like you predicted. What’s missing?
Simply submitting a video to YouTube does not mean people will see it. The video needs to be optimized for search, much […]

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Is it really that bad for an ad to ruffle some feathers?

Posted & filed under Advertising, Branding, Office.

cheeriGeneral Mills was in the news lately with that big to-do over portraying an interracial couple in a Cheerios ad. You wouldn’t think that would cause a big stir these days, but hey, it’s the Internet.
So we ended up with General Mills being cast as gallantly “standing by” the ad – simply because it didn’t cave in to anonymous trolls who were leaving ridiculous […]

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Google Analytics for beginners – 5 definitions to know

Posted & filed under Advertising, Tips of the Trade, Web.

GoogleAnalyticsPicI asked a client the other day about a trend he may have noticed in his Google Analytics data. He said he never logs in, because he “doesn’t know what he’s looking at.”
Gasp! Google Analytics should be every website owner’s best friend. The data is invaluable.
But you do need to understand the terminology. Here are five Google Analytics definitions every beginner should know:
1. Unique […]

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CAWOOD wins Communicator Awards for video and website projects

Posted & filed under Advertising, Video.

Award Winning DesignWe received 2013 Communicator Awards for four client projects:

Arts and Business Alliance of Eugene video
Oregon Forest Resources Institute video
Cascade Health Solutions website
McKenzie Commercial website

Judged by the International Academy of the Visual Arts, The Communicator Awards is the largest and most competitive awards program honoring the creative excellence of communications professionals.
“We are both excited and amazed by the quality of work received for the 19th Annual Communicator Awards. This year’s […]

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