Last Thursday, we celebrated our inclusion in Oregon Business Magazine’s 100 Best Green Companies to Work For in Oregon (we came in at #72 by the way!).
Teaming up with fellow hosts (and Oregon Business Magazine winners) GreenLane Sustainable Business Network, King Estate Winery, Ninkasi Brewing, Isler CPA and Mountain Rose Herbs, party-goers enjoyed the waterfront views at Lewis and Clark Catering Company.
Posts Categorized: Advertising
How Facebook embedded posts work
Facebook announced that embedded posts are now available for anyone – bloggers, webmasters, etc., who uses a 3rd party website. Let’s look at how Facebook embedded posts work.
How social media is helping your SEO
Google’s head of search spam, Matt Cutts, recently declared that Google’s +1 data has no direct impact on its search ranking algorithm. Does this mean that all the social media work you’ve done isn’t helping your SEO after all? In short, no.
The most overrated metric in social media marketing
“How many Likes do we have?”
“That page has more Likes than ours; we need more!”
When it comes to Facebook, marketers are obsessed with the almighty Like. And while people liking your page is important, I’d argue that the Like is to social media what Coldplay is to rock music – popular but overrated. In fact, […]
Your business tagline is not about you, it’s about your audience
A good tagline is a magical thing. And as with magic, effective taglines sometimes defy explanation. (“Got milk?” Why does that work?)
But here’s one thing many good ones have in common: They are not about what you do or even who you are. Rather, they’re about why you matter, why anyone should care about you.
Put another way, they are actually about […]
Four YouTube optimization tips
You’ve just created a video that you know people will want to watch. It’s informative, funny, timeless and everything else that makes for a “viral” clip. You’ve uploaded it to YouTube but the views aren’t multiplying like you predicted. What’s missing?
Simply submitting a video to YouTube does not mean people will see it. The video needs to be […]
Is it really that bad for an ad to ruffle some feathers?
General Mills was in the news lately with that big to-do over portraying an interracial couple in a Cheerios ad. You wouldn’t think that would cause a big stir these days, but hey, it’s the Internet.
So we ended up with General Mills being cast as gallantly “standing by” the ad – simply because it didn’t cave in to anonymous trolls […]
Google Analytics for beginners – 5 definitions to know
I asked a client the other day about a trend he may have noticed in his Google Analytics data. He said he never logs in, because he “doesn’t know what he’s looking at.”
Gasp! Google Analytics should be every website owner’s best friend. The data is invaluable.
But you do need to understand the terminology. Here are five Google Analytics definitions every […]
CAWOOD wins Communicator Awards for video and website projects
We received 2013 Communicator Awards for four client projects:
Arts and Business Alliance of Eugene video
Oregon Forest Resources Institute video
Cascade Health Solutions website
McKenzie Commercial website
Judged by the International Academy of the Visual Arts, The Communicator Awards is the largest and most competitive awards program honoring the creative excellence of communications professionals.
“We are both excited and amazed by the quality of work received for the 19th Annual Communicator Awards. This […]
It’s easy being green!
A couple of weeks ago, on Earth Day, CAWOOD employees spent the noon hour cleaning up trash around the ‘hood. We found an abandoned half-gallon of milk, a pair of old boots and hundreds of cigarette butts. What’s with all the cigarette butts on the ground, people?
We believe it’s important to try to be a good neighbor and a responsible […]