Posts Categorized: Advertising

PASSION • DREAMS • AUTHENTICITY

Posted & filed under Advertising.

What inspires you to get up every day? What do you dream about doing? Do you act on those passions?

Too many people don’t. How sad! Can there be anything more authentic than a person who rises every day ready to delight in the day ahead because it’s filled with things that are inspiring – things that are part of realizing a dream?

So, why don’t more people set aside whatever holds them back and take charge of their lives? Say, today […]

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Pumped about Seneca Sustainable Energy

Posted & filed under Advertising.

We’re pumped about working with Seneca Sustainable Energy! It’s going to build a $45 million renewable heat and power facility, which will generate up to 18.8 megawatts of electricity and provide heat for Seneca Sawmill’s dry kilns. And, it continues Seneca’s commitment to fully use every log by fueling its boiler with byproducts from its mills and slash.
An article in today’s The Register-Guard describes the project and its benefits. Check it out!
Though there is some opposition, it is based on […]

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Make one change

Posted & filed under Advertising.

Habits develop gradually. And everyone wants to do what’s right for the environment. Here’s what Martha Stewart says:
“It’s more important than ever to do all that we can right now. I recycle, compost, use long-lasting light bulbs. And I encourage everyone to take baby steps. Image what kind of world we’d have if we each did just one little good thing as often as we could. We could really make a difference.”
What can you do? Read on:

Turn […]

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Meatball Sundae

Posted & filed under Advertising, Book Reviews, Web.

by Seth Godin

Well, he’s done it again. Godin identifies 14 trends you can’t ignore. That’s how he answers the question: Is your marketing out of sync? Here’s your first clue: “The New Marketing demands more than a meatball. It insists on a reinvention of the entire organization and the products it creates.” Next clue, “. . . marketing is transforming what we make and how we make it.” Clue number 3: “The […]

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On developing a gigantic site

Posted & filed under Advertising.

So there was this client.  A great client of ours with whom we do tons of great work.
This client has long wanted to renew the website they had, but were waiting for the right time.
We pounced on the chance and started work.  Long before my fingers touched the keys of the computer, Dana was hard at work with much help refining and mapping out a plan for a new site.
We prepared, researched, planned and researched again.  Then, i think we […]

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New info on sustainable postcards

Posted & filed under Advertising.

In the continuing saga of how to produce a recyclable postcard, we’ve learned that aqueous coating isn’t so easy to apply.
But, there is a vegetable based varnish that provides a nice gloss finish and a protective coat. Plus, it runs on the presses as easily as soy-based inks, and has the same green footprint as those inks, so it can be recycled.
Whoever thought it would be so hard to print postcards that tread lightly on the earth.

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Go Pink in the Park

Posted & filed under Advertising, Community, Life, Office.

If you ask me, it was a recipe for success: stir in equal parts health care, athletics and marketing, then top with the color pink. The final result: a deliciously good campaign.
For those of you who didn’t get out to Civic Stadium on Wednesday nights last summer, you missed all the fun of Go Pink in the Park.
On Wednesday home games, the Eugene Emeralds baseball team wore pink jerseys to promote breast cancer awareness and Oregon Imaging […]

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