Posts Categorized: Advertising

Great work makes us feel good!

Posted by & filed under Advertising, Life, Work.


We’re proud of the work we do at CAWOOD: creating and producing top-quality design, websites, research, writing, branding and campaigns for our clients.
And, yet, sometimes a project is especially gratifying because of the positive impact it will have on the lives of people in our communities.
Take some work we’re doing now that will help one of our clients provide […]

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Traditional and digital media both add value

Posted by & filed under Advertising, Branding, Tips of the Trade.


Do you remember that old camp song about making new friends, but keeping the old? “One is silver and the other gold,” it said.
Those are marketing tools in a nutshell:

Digital media is your new friend – From social media ads to clean and informative websites, they get your name and products out in front of a lot of people
Traditional marketing tools are your […]

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Telling your story helps you to “be known”

Posted by & filed under Advertising, Branding, Work.


Great storytelling combines basic facts and interesting details – and it does this in an engaging way that makes the reader want to know more.
That’s true for all types of writing, including marketing your brand. It takes practice to be able to do this with finesse. Yet, it’s definitely worth investing the time to do it well or finding someone who […]

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Use A.R.T. to land your message

Posted by & filed under Advertising.


Do you have the same problem as many people do – so much to read and so little time?
That’s where the art of A.R.T. comes in. A.R.T. stands for Average Reading Time, how long it will take the average person to read the words in a piece, whether it be ad copy, a blog post or anything else.
We have our favorite blogs, and Ann […]

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Book Review: Alan Alda’s take on better communication

Posted by & filed under Advertising, Book Reviews, Tips of the Trade.

Alan Alda
Some actors astound us with their performances, while others are lackluster. Wonder why?
A new book by Alan Alda, If I Understood You, Would I Have This Look on My Face?, underscores why getting into character requires communication skills.
You may recall that he did a TV series interviewing scientists. He realized that he wasn’t listening to them, so […]

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“Advertising reflects the mores of society, but does not influence them.” — David Ogilvy, member, Advertising Hall of Fame

Posted by & filed under Advertising, Branding, Life.


In Ogilvy’s world, advertising ruled. A lot has changed since then, but one thing remains constant – the importance of what you say and how consistent you are in your messaging. The most effective marketing captures a sentiment, feeling or thought in a fresh way that connects people.
Nike’s Just do it is a good example. When people heard the line, they connected with it. […]

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Cooking’s a lot like marketing

Posted by & filed under Advertising, Life.

effective marketing
There are so many options and how you combine them makes all the difference. So, let’s start out talking about cooking. Seems like everyone is a foodie these days. With our area’s rich soil and abundant crops, it’s no wonder that so many of us enjoy creating unique meals.
Some of us like a wide variety of cuisines, while others favor specific ones. Some of us are adventurous and others stick with tried and true […]

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Content is an authentic interaction

Posted by & filed under Advertising, Life, Social Media, Tips of the Trade, Video.

Content Marketing
Since the Oregon Forest Practices Act was passed in 1971, it’s been anything but static. That’s what this infographic shows in a way that is easy to read.
One question we hear frequently is“Isn’t content just copy?” The answer is “no.” Content is really about the conversation you have with your customers, and its more than words. It’s about images, video, and how you deliver the information – whether its through social media, on TV, […]

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How one small idea grew into a wave of family traditions

Posted by & filed under Advertising, Life.

cookie-bite
As a young girl, I loved spending Saturday mornings with my dad at his work. He always took the Saturday shift at the local hardware store, and going with him meant a day of adventure for me!
There were so many trinkets in the store. The ones that grabbed my attention and affection early on were the cookie cutters. Every time I earned […]

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Copywriting: A straight line between two points isn’t always the best journey

Posted & filed under Advertising, Branding, Life.

How often do you see marketing copy like: “We’re passionate about selling cornflakes!” Really? First off, I don’t believe it. Second, I don’t care.
What if you tell a story instead? People like stories. A story is a journey. And the best thing about a journey is the unexpected. Mind you, a story doesn’t have to be long – just long enough to have a beginning, a middle and and end. Here’s one I noticed not long ago while making a mojito:
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