Reflections….
I am an ad girl… 44 years of media born into my DNA. Every tv spot, radio spot, print ad, billboard, bus board, magazine… shopping bag and logo. The list goes on.
A voyeur of sorts, people-watching from afar. Why are they here? What are they buying, why? I am an ad girl.
Pinching myself more often than […]
Posts Categorized: Advertising
Great work makes us feel good!
We’re proud of the work we do at CAWOOD: creating and producing top-quality design, websites, research, writing, branding and campaigns for our clients.
And, yet, sometimes a project is especially gratifying because of the positive impact it will have on the lives of people in our communities.
Take some work we’re doing now that will help one of our […]
Traditional and digital media both add value
Do you remember that old camp song about making new friends, but keeping the old? “One is silver and the other gold,” it said.
Those are marketing tools in a nutshell:
Digital media is your new friend – From social media ads to clean and informative websites, they get your name and products out in front of a lot of people
Traditional marketing tools […]
Telling your story helps you to “be known”
Great storytelling combines basic facts and interesting details – and it does this in an engaging way that makes the reader want to know more.
That’s true for all types of writing, including marketing your brand. It takes practice to be able to do this with finesse. Yet, it’s definitely worth investing the time to do it well or finding […]
Use A.R.T. to land your message
Do you have the same problem as many people do – so much to read and so little time?
That’s where the art of A.R.T. comes in. A.R.T. stands for Average Reading Time, how long it will take the average person to read the words in a piece, whether it be ad copy, a blog post or anything else.
We have our favorite blogs, […]
Book Review: Alan Alda’s take on better communication
Some actors astound us with their performances, while others are lackluster. Wonder why?
A new book by Alan Alda, If I Understood You, Would I Have This Look on My Face?, underscores why getting into character requires communication skills.
You may recall that he did a TV series interviewing scientists. He realized that he wasn’t listening to […]
“Advertising reflects the mores of society, but does not influence them.” — David Ogilvy, member, Advertising Hall of Fame
In Ogilvy’s world, advertising ruled. A lot has changed since then, but one thing remains constant – the importance of what you say and how consistent you are in your messaging. The most effective marketing captures a sentiment, feeling or thought in a fresh way that connects people.
Nike’s Just do it is a good example. When people heard the line, […]
Cooking’s a lot like marketing
There are so many options and how you combine them makes all the difference. So, let’s start out talking about cooking. Seems like everyone is a foodie these days. With our area’s rich soil and abundant crops, it’s no wonder that so many of us enjoy creating unique meals.
Some of us like a wide variety of cuisines, while others favor specific ones. Some of us are adventurous and others stick with tried and […]
Content is an authentic interaction
Since the Oregon Forest Practices Act was passed in 1971, it’s been anything but static. That’s what this infographic shows in a way that is easy to read.
One question we hear frequently is“Isn’t content just copy?” The answer is “no.” Content is really about the conversation you have with your customers, and its more than words. It’s about images, video, and how you deliver the information – whether its through social media, on […]
How one small idea grew into a wave of family traditions
As a young girl, I loved spending Saturday mornings with my dad at his work. He always took the Saturday shift at the local hardware store, and going with him meant a day of adventure for me!
There were so many trinkets in the store. The ones that grabbed my attention and affection early on were the cookie cutters. […]