by Chan Kim & Renee Mauborgne
Learn how to avoid the red oceans that result from battles between competitors. the authors show you how to make the competition irrelevant. No, it’s not blue sky thinking! In fact, this book is based on years of study of successful businesses, as old as the Ford Model T. Other more recent examples include Cirque du Soleil, yellow tail wine, and Dell Computers. All three – and the other companies cited in the book – shared three complementary qualifies: focus, divergence and a compelling tagline. This systematic approach will change how you think about your business and help you create blue oceans – and profits!
