by Linda Kaplan Thaler & Robin Koval
(Getting your message heard in a noisy world) Stop thinking, forget the rules, take risks, and you will find that Big Bang idea. BANG! shows the creative process behind some of the industry’s best advertising campaigns. These seemingly unconventional, unrealistic, and impractical ideas have led to the AFLAC duck, Kodak moments, and the Herbal Essence’s sensual commercials. Let this book inspire you to create your own Big Bang idea.
