Posts By: Liz Cawood

With great content comes great results

Posted by & filed under Social Media.

Last month, we drew your attention to a series of blog posts written by Oak Street Medical nurse practitioner Jeannie Merrick, who chronicled her personal experience with breast cancer throughout the month of October.

In 24 hours – through likes, comments and the sharing of Oak Street Medical’s blog content – the clinic’s Facebook page reach increased by 916 percent. And referral traffic to the website from Facebook increased by 3,411 percent compared to October 2011.

Her candid first-person account reveals a […]

Read more »

The arts mean business

Posted by & filed under Web.

We knew Eugene had a lively arts scene. But we recently learned that it’s a vibrant part of the local economy, too.

Nonprofit arts groups are a $45.6 million industry in Eugene – that’s everything from Eugene Symphony to Saturday Market. All of that buying and selling supports more than 1,700 jobs here.

Both of those statistics are about double the median of similarly sized communities, according to Arts & Economic Prosperity IV, a new study on the economic impact of nonprofit […]

Read more »

What’s new

Posted by & filed under Advertising, Community, Social Media.

Sometimes you just can’t say “no.” That’s what happened when we were asked to create a new logo for Institutional Stove Solutions. This nonprofit based in Cottage Grove makes 60- and 100-liter cookstoves that are highly efficient and operate on tiny amounts of twigs to cook a huge pot of food. For a single stove, it’s accomplishing so much: feeding people in developing countries, reducing environmental impacts, and improving health and safety.

A stove costs $650 and saves 30 tons of […]

Read more »

Events R us

Posted by & filed under Community, Office, Social Media, Web.

In the past month, we’ve helped clients with several events. We find them energizing. Here’s a recap:

On Sept. 29, the Willamette River Bridge was named the Whilamut Passage Bridge (pronounced WILL-a-mut). Tribal members performed a traditional song and drum circle that set the tone for the naming ceremony, while speakers offered comments on the significance of the name. In the Kalapuya language, Whilamut means “where the river ripples and runs fast.” Sonny Chickering, ODOT Region 2 manager, signed the naming […]

Read more »

Breast Cancer Chronicles

Posted by & filed under Social Media.

Follow nurse practitioner Jeannie Merrick, R.N., W.H.C.N.P, as she chronicles her emotional journey through breast cancer. Her story is unfolding on the Oak Street Medical blog during October, Breast Cancer Awareness Month. A women’s health nurse practitioner for more than 30 years, the tides turned for her in July when she was diagnosed with Stage II breast cancer. Get regular updates via Facebook.

Read more »

Forestry remains vital to Oregon’s economy

Posted by & filed under Advertising.

Oregon’s forest sector remains a resilient and vital contributor to Oregon’s economy, according to a comprehensive economic study published last week by the Oregon Forest Resources Institute. The sector could create thousands of new rural jobs, given the right market conditions and a dependable supply of raw material. Learn more at The Forest Report.

Read more »

Living our values everyday

Posted by & filed under Community, Work.

We took a day about a year ago to sit down and articulate our values. We worked hard, had fun and celebrated our alignment. We were grappling with using “care” in our values, realizing that lots of companies say they care. How could we say it differently?

Our idea: Form an acronym: CARE. It’s easy to remember, puts “care” front and center and spells out our values: Collaborative Authentic Responsible Energetic

We focus on our values and have a weekly inspirational e-mail […]

Read more »

What’s New

Posted by & filed under Community, Web.

duck_enewsYou have until Oct. 1 to get your Great Rotary Duck Race tickets. It’s the 25th anniversary. Why not buy 25 tickets to celebrate 25 years? Your donation will go to help local organizations that work to prevent child abuse. Plan to be at Alton Baker Park at noon Saturday, Oct. 13, to see the race, and see if one of your ducks wins!

Do you know a business professional who […]

Read more »

Welcome new clients

Posted by & filed under Branding, Web.

We love new clients and returning clients.

We just signed a contract to provide production services for the Oregon Forest Resources Institute, which is headquartered in Portland. It focuses on giving objective, scientific information about the forest products sector. Our first job is copy for a website; we’ll let you know when it launches.

K & K Sound Systems makes electronic pickups for acoustic guitars, upright basses and other acoustic string instruments. Its products are made by musicians, for musicians. And the […]

Read more »

We want you to “Like” us!

Posted by & filed under Advertising, Office, Social Media.

Our hopes for a second straight dodgeball championship were tragically crushed. One of our employees built a wood-fired pizza oven in his backyard. There was even talk of “CAWOOD: The Musical.”

Of course, you already know all this if you “Like” us on Facebook. It’s where we report on the fun stuff that happens around the office. It’s where you get to know another side of the people who work here. You can see our art director’s series of photos […]

Read more »