Posts By: Liz Cawood

Creating a social media policy for your company

Posted by & filed under Book Reviews, Branding, Community, Office, Social Media.

Social Media Policy
It’s estimated that 68 percent of companies don’t have clearly defined social media policies. They aren’t providing guidelines to their employees to help them understand the relationship between their personal posting and their jobs.
“I’d say there are two broad reasons for having a social media set of guidelines for every company: crisis management or brand opportunity,” said Mario Sundar, community evangelist at LinkedIn.
Social media offers the opportunity for employees to help build the […]

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What would you do with a two-dollar bill? A campaign of congrats to Oregon businesses

Posted by & filed under Advertising.

We believe in congratulating successes. We enjoy random acts of kindness. And we think small acts can make a big impact – over time and with collaboration.
CongratulationsSo when we saw clients and friends listed in Oregon Business magazine’s Power Book, we decided a pat on the back was in order. Thinking on what would be a nice gesture, the obvious was a […]

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Will tweets influence TIME’s Person of the Year?

Posted by & filed under Social Media.

This year TIME is partnering with Twitter to help it select the Person of the Year for 2013.  Good idea or bad one?Time Person of the Year
Time notes that “As always, TIME’S editors will choose the Person of the Year, but that doesn’t mean readers shouldn’t have their say.” Voting closes at 11:59 p.m. on Dec. 4, so you still have time […]

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Can your team achieve excellence?

Posted by & filed under Branding.

Douglas A. Ready and Emily Truelove, writing in the December 2011 issue of the Harvard Business Review, suggest that you can – through what they call collective ambition. In fact, they say that some businesses emerged from the great recession stronger than ever. What’s their secret?

Those companies focused on two priorities: • Glue – collaborative engagement • Grease – disciplined execution

Ready and Truelove also identify seven elements that help companies launch initiatives to correct areas of misalignment: 1. Purpose 2. […]

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Responsive site = new business

Posted by & filed under Advertising.

McKenzie Commercial’s new website follows responsive Web design, which is a new development method that simplifies delivery of Web content to the increasing variety of devices, from phones to tablets and desktops to televisions.

The site’s fluid look and user-friendly design has already garnered more business. In response to a new client inquiry, McKenzie Commercial President Todd Glenz said, “I have to think that if we did not have a good-looking website, she would not have contacted us.”

Founded in 1983, McKenzie […]

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Forest sector poised to rebound

Posted by & filed under Video.

Oregon’s forest sector remains a resilient and vital contributor to Oregon’s economy, according to a recent comprehensive economic study published by the Oregon Forest Resources Institute.

We produced a Forest Report video that provides insights into the report, which says that even as the nation emerges from the Great Recession, one in 20 Oregon jobs depends on active management of forests and the manufacturing of forest products – some 76,000 people. Total annual sector wages were $5.2 billion in Oregon in […]

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What’s New

Posted by & filed under Advertising, Community, Video.

Tough by Nature exhibit opens in Portland

If you missed Lynda Lanker’s exhibition at the Jordan Schnitzer Museum of Art, you can still catch it at the Oregon Historical Museum in Portland Feb. 1 – Mar. 31. The next stop will be the National Cowgirl Hall of Fame and Museum in Fort Worth, Texas May 9 – Sept. 9. Tough by Nature is a series of portraits of women ranchers and cowgirls from the American West. During the 19-year project, Lynda […]

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Happy Holidays!

Posted by & filed under Branding, Life, Social Media.

Given the time of year, we thought it would be fun share some of our favorite holiday traditions, stories or memories. If you have one you’d like to share, we’d love to read it, right here. Happy holidays, everyone!

nichole bioGrowing up in a family full of competitive sports nuts, the love of sports and competitive spirit translated into almost all of our family gatherings, including Christmas. Each year on Christmas eve […]

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Where is your site in the race for No. 1 on Google?

Posted by & filed under Tips of the Trade, Web.

In 2011, there were 1.7 trillion Google searches. Chances are, some of those were for products or services that you provide. The question is, did your site make the list?

If it didn’t, the cause is likely poor Search Engine Optimization (SEO), which plays a crucial role in telling Google and other search engines, “Hey, I’ve got what that person is looking for!”

We’ve helped several clients race up the search rankings. We also offer optimization tips on our blog. So if […]

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With great content comes great results

Posted by & filed under Social Media.

Last month, we drew your attention to a series of blog posts written by Oak Street Medical nurse practitioner Jeannie Merrick, who chronicled her personal experience with breast cancer throughout the month of October.

In 24 hours – through likes, comments and the sharing of Oak Street Medical’s blog content – the clinic’s Facebook page reach increased by 916 percent. And referral traffic to the website from Facebook increased by 3,411 percent compared to October 2011.

Her candid first-person account reveals a […]

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