Posts By: Liz Cawood

Color energizes and connects us

Posted by & filed under Branding, Life, Tips of the Trade, Work.


I like to capture the seasons in my home. This weekend, I was bringing out glass balls to catch spring’s light (the weather was wonderful!) tucking dappled wooden eggs in baskets, and putting away an evergreen tree theme that hung around after the Holidays. I realized that this new color palette was energizing and by making fewer than a dozen changes, I had reset […]

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Slow down – you’ll get more done

Posted by & filed under Life, Work.


Lots of people took some down time over the recent holidays, and now they feel like they have to shift into overdrive. We tend to live our lives in clumps: load up on rest, work an 80-hour week, do all our exercise on the weekend, overindulge in a spectacular night out, starve for the rest of the week. That yo-yo existence isn’t good for […]

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Color = brand essence

Posted by & filed under Branding, Community, Work.


Did you know that when people look at a logo, the color is what they remember most? Research (Color Matters) shows that over 80 percent of visual information is related to color. And, recently, more lawsuits are seeking to protect distinctive colors that are strongly associated with a brand, which further underscores the importance of color. Clearly, color is a brand’s essence because it […]

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“Advertising reflects the mores of society, but does not influence them.” — David Ogilvy, member, Advertising Hall of Fame

Posted by & filed under Advertising, Branding, Life.


In Ogilvy’s world, advertising ruled. A lot has changed since then, but one thing remains constant – the importance of what you say and how consistent you are in your messaging. The most effective marketing captures a sentiment, feeling or thought in a fresh way that connects people.
Nike’s Just do it is a good example. When people heard the line, they connected with it. […]

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Cooking’s a lot like marketing

Posted by & filed under Advertising, Life.

effective marketing
There are so many options and how you combine them makes all the difference. So, let’s start out talking about cooking. Seems like everyone is a foodie these days. With our area’s rich soil and abundant crops, it’s no wonder that so many of us enjoy creating unique meals.
Some of us like a wide variety of cuisines, while others favor specific ones. Some of us are adventurous and others stick with tried and true […]

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Content is an authentic interaction

Posted by & filed under Advertising, Life, Social Media, Tips of the Trade, Video.

Content Marketing
Since the Oregon Forest Practices Act was passed in 1971, it’s been anything but static. That’s what this infographic shows in a way that is easy to read.
One question we hear frequently is“Isn’t content just copy?” The answer is “no.” Content is really about the conversation you have with your customers, and its more than words. It’s about images, video, and how you deliver the information – whether its through social media, on TV, […]

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Time to refresh some logos

Posted by & filed under Branding.

A lot’s changed since the ’70s. That’s why we’ve helped several organizations refresh logos that were originally designed back then. Not only did the logos look dated, but they didn’t reflect how the organizations had changed.
Any logo update should start with a definition of the target market, a brand statement, the tone and style of the organization, and a clear understanding of how the logo will be used. Establishing these criteria before design helps us develop a logo that is […]

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Merry happy greetings!

Posted by & filed under Community, Life.

Holiday Potluck ideas
It’s that time of year when we can quickly get too stressed out. Here is your CAWOOD guide to navigating this year’s potluck season. We hope you find time to enjoy family and friends, relax and feel the spirit.
With best wishes for love and joy,
Team CAWOOD

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On wrapping up a meaningful board tenure

Posted by & filed under Community, Life.

Most of you reading this have always been able to access a physician when you don’t feel well. Unfortunately, many in our community can’t afford to see a doctor or pay for prescriptions. That remains true even under the Affordable Care Act.
VIM_logoOver the years, it’s been my privilege to serve on the board of Volunteers in Medicine. VIM offers a much needed safety net […]

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Why asking questions is important

Posted by & filed under Life, Work.

questionsWe’d just finished a planning meeting on a positive high, when someone asked a challenging question during the wrap-up. My immediate reaction was that the question was negative and detracted from the good work we’d just done. I was wrong.
The question would end up opening a dialog that we wouldn’t otherwise have had. And that dialog has had many ramifications – mostly good. I also realized that questions aren’t good or bad, positive or negative. […]

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