Posts By: Liz Cawood

Great work makes us feel good!

Posted by & filed under Advertising, Life, Work.


We’re proud of the work we do at CAWOOD: creating and producing top-quality design, websites, research, writing, branding and campaigns for our clients.
And, yet, sometimes a project is especially gratifying because of the positive impact it will have on the lives of people in our communities.
Take some work we’re doing now that will help one of our clients provide […]

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Book Review: Why We Sleep by Matthew Walker

Posted by & filed under Book Reviews, Life.


Walker starts out telling us that two-thirds of adults in all developed nations don’t sleep eight hours a night. What are the consequences? They include a compromised immune system, increased risk of cancer, becoming pre-diabetic – and that’s just a few of the dastardly things that can be prompted by lack of sleep.
I almost stopped reading because I […]

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Book Review: Grit by Angela Duckworth

Posted by & filed under Book Reviews.

Subtitled, The Power of Passion and Perseverance, Duckworth’s Grit focuses on the importance of determination and direction in achieving world-class performance. Her years of research led her to note that innate talent has less to do with incredible achievement than does grit.
Quite simply, people who are highly accomplished are paragons of perseverance with an enduring passion. They are […]

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Reflections after being named Eugene’s First Citizen

Posted by & filed under Community, Life, Office, Tips of the Trade.


I’m Eugene’s First Citizen. I join a relatively short list of people who’ve helped shape our community. I feel proud and humble. I was honored at the Eugene Chamber’s Celebration of Business just a month ago.
So many people reached out to share my joy and say “thanks.” Flowers, plants, chocolate, hand-written notes, email and social media posts. Plus, […]

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Book Review: Alan Alda’s take on better communication

Posted by & filed under Advertising, Book Reviews, Tips of the Trade.

Alan Alda
Some actors astound us with their performances, while others are lackluster. Wonder why?
A new book by Alan Alda, If I Understood You, Would I Have This Look on My Face?, underscores why getting into character requires communication skills.
You may recall that he did a TV series interviewing scientists. He realized that he wasn’t listening to them, so […]

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What we dream creates our tomorrows

Posted by & filed under Office, Work.


How true! That’s what we’re doing at CAWOOD right now. We’re in the throes of a massive remodel – interior walls, ceilings, flooring are all gone. We dream of a more collaborative space with lots of room and flexibility – big tables for collaboration, sitting areas for casual conversations, places to reflect, and a deck for gathering and enjoying being outside.
One of the things […]

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Community Spirit Abounds Here

Posted by & filed under Community, Web, Work.


One thing we don’t lack for in the Eugene-Springfield area is a commitment to make life better for everyone who lives here. Two upcoming events we’re helping promote underscore just how we do that:
You Play. Children Win: Get Tickets for The Great Rotary Raffle
It’s that simple. You buy a book of raffle tickets (25 for $125) and the money goes to help five incredible […]

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Is it copying or is it learning?

Posted by & filed under Life, Tips of the Trade, Work.


When I was in Yachats recently, I saw a display of work by pre-school children who were recreating a couple of works by great Masters – Van Gogh and Picasso. At first, I was impressed by how well they did. Then, I realized that I often hear people say, “I could have created that.” It’s easy to replicate, yet harder to fashion an original […]

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Color energizes and connects us

Posted by & filed under Branding, Life, Tips of the Trade, Work.


I like to capture the seasons in my home. This weekend, I was bringing out glass balls to catch spring’s light (the weather was wonderful!) tucking dappled wooden eggs in baskets, and putting away an evergreen tree theme that hung around after the Holidays. I realized that this new color palette was energizing and by making fewer than a dozen changes, I had reset […]

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