Posts By: Cara Murez

Eugene’s Summit Bank helps local businesses with critical loans

Posted by & filed under Community.

When the U.S. Small Business Administration’s Paycheck Protection Program (PPP) opened, Summit Bank was ready.

The bank’s SBA team members and leadership team prepared their clients and reviewed applications ahead of time, submitting them in the wee hours of April 3, at the first moments they could. By the time Summit Bank finished processing the […]

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Community spotlight: C & K Market’s efforts help protect customers, assist students

Posted by & filed under Community, Life.

At Ray’s Food Place in Veneta and 37 other markets located in small communities throughout Oregon and northern California, customers can count on clean stores, a variety of safety features and – for students new to digital learning – excellent WiFi connections.
Clearly, this isn’t a typical time for any of us as the world deals with […]

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Local restaurants, farmers market adapt to social distancing

Posted by & filed under Community, Life.

Find fresh Italian meals and locally grown produce at three CAWOOD favorites.
Beppe & Gianni’s Trattoria and La Perla Pizzeria are now filling Eugene-area diners’ cravings, just like they did before the state’s social-distancing order – but with a twist.

All it takes to get fresh handmade fettucine, meatballs and Neapolitan-style pizza is a phone call. Then, customers […]

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Book review

Posted by & filed under Book Reviews, Life.

The Moment of Lift: How Empowering Women Changes the World

In her book, “The Moment of Lift: How Empowering Women Changes the World,” Melinda Gates traverses the globe highlighting the lives of women in the past and at present, in developing countries and in the U.S. She notes how giving them a voice – or hearing their voices – and making societal changes […]

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Let’s talk about wildfire safety

Posted by & filed under Community, Life.

NASA image by Jeff Schmaltz, LANCE/EOSDIS Rapid Response

With the recent burning ban in effect throughout Lane County and last weekend’s 75-acre Dowens Fire near Cottage Grove, it’s clear that the time to talk about wildfire safety is right now.

Though, for Oregonians who suffered through two years of late-summer smoky, dangerously poor-quality air, it may always seem […]

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Do you know rising business stars? Nominate one!

Posted by & filed under Community, Office.

Scan through the list of 20 Under 40 winners for the first 10 years of the program. They share some common traits.
Through hard work, positive attitudes and being open to new ideas, these professionals achieved success early in their careers. Committed to the community, they prove it through volunteerism. These go-getters are proficient […]

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Traditional and digital media both add value

Posted by & filed under Advertising, Branding, Tips of the Trade.

Do you remember that old camp song about making new friends, but keeping the old? “One is silver and the other gold,” it said.
Those are marketing tools in a nutshell:

Digital media is your new friend – From social media ads to clean and informative websites, they get your name and products out in front of a lot of people
Traditional marketing tools […]

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Telling your story helps you to “be known”

Posted by & filed under Advertising, Branding, Work.

Great storytelling combines basic facts and interesting details – and it does this in an engaging way that makes the reader want to know more.
That’s true for all types of writing, including marketing your brand. It takes practice to be able to do this with finesse. Yet, it’s definitely worth investing the time to do it well or finding […]

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Use A.R.T. to land your message

Posted by & filed under Advertising.

Do you have the same problem as many people do – so much to read and so little time?
That’s where the art of A.R.T. comes in. A.R.T. stands for Average Reading Time, how long it will take the average person to read the words in a piece, whether it be ad copy, a blog post or anything else.
We have our favorite blogs, […]

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