Posts By: Cara Murez

Do you know rising business stars? Nominate one!

Posted by & filed under Community, Office.


Scan through the list of 20 Under 40 winners for the first 10 years of the program. They share some common traits.
Through hard work, positive attitudes and being open to new ideas, these professionals achieved success early in their careers. Committed to the community, they prove it through volunteerism. These go-getters are proficient jugglers, managing […]

Read more »

Traditional and digital media both add value

Posted by & filed under Advertising, Branding, Tips of the Trade.


Do you remember that old camp song about making new friends, but keeping the old? “One is silver and the other gold,” it said.
Those are marketing tools in a nutshell:

Digital media is your new friend – From social media ads to clean and informative websites, they get your name and products out in front of a lot of people
Traditional marketing tools are your […]

Read more »

Telling your story helps you to “be known”

Posted by & filed under Advertising, Branding, Work.


Great storytelling combines basic facts and interesting details – and it does this in an engaging way that makes the reader want to know more.
That’s true for all types of writing, including marketing your brand. It takes practice to be able to do this with finesse. Yet, it’s definitely worth investing the time to do it well or finding someone who […]

Read more »

Use A.R.T. to land your message

Posted by & filed under Advertising.


Do you have the same problem as many people do – so much to read and so little time?
That’s where the art of A.R.T. comes in. A.R.T. stands for Average Reading Time, how long it will take the average person to read the words in a piece, whether it be ad copy, a blog post or anything else.
We have our favorite blogs, and Ann […]

Read more »

Catching the eclipse enthusiasm

Posted by & filed under Community, Life, Office.

Of course, you’ve heard there’s going to be a total solar eclipse on Aug. 21, a rare event with the “path of totality” stretching across Oregon in a narrow swath, including Newport, Corvallis, Salem, Madras and Baker City.
It would be difficult to miss the news stories about people’s excitement over this astronomicalTotal Eclipse phenomenon or the headlines declaring an “apoc-eclipse” with cautions about major traffic congestion and the possibility of markets running […]

Read more »