I’m a huge fan of social media for business. Mainly because it works…if done correctly. For the most part, it’s like any other marketing effort – you need to plan, implement, track and adjust.
I’m also a believer that most, if not all, small businesses should have some type of social media presence. There are some though, that should stay out of that end of the marketing pool and NOT use social media… at least until they learn to swim. How do you know if you’re one of these? Here’s three reasons you may want to hold on donning your social media googles:
1. No time. If you “set it and forget it,” it won’t only fail, it could very well hurt your business. The last thing a fan of your company wants to do is “Like” your page or follow your tweets, become engaged, then never hear from you again. It’s the online equivalent of a failed relationship. And relationships are what social media are all about – it’s a chance to ignite them and grow them.
2. No resources. Maybe you have plenty of time for social media, but if you lack the personpower, i.e. the right person/people to manage your blog or Facebook page, you’re in trouble. You need a trusted, seasoned employee for the job. The last thing you want is an intern who has no experience with your industry, your company or worse – your clients, to manage your online personality.
3. No knowledge. There’s more to social media than posting a funny picture of a cat or tweeting about your busy schedule. If you follow our blog, you know that there’s Facebook’s algorithm to consider, as well as understanding the role a blog plays in your social media strategy, how Twitter search can help you tweet, and so much more. So before firing out that first tweet or blog post, do some research or pick the brain of a consultant.
Once you’ve overcome these three obstacles, jump on in, the water’s great!