Book Review: Why We Sleep by Matthew Walker

Posted by & filed under Book Reviews, Life.


Walker starts out telling us that two-thirds of adults in all developed nations don’t sleep eight hours a night. What are the consequences? They include a compromised immune system, increased risk of cancer, becoming pre-diabetic – and that’s just a few of the dastardly things that can be prompted by lack of sleep.
I almost stopped reading because I […]

Read more »

Book Review: Grit by Angela Duckworth

Posted by & filed under Book Reviews.

Subtitled, The Power of Passion and Perseverance, Duckworth’s Grit focuses on the importance of determination and direction in achieving world-class performance. Her years of research led her to note that innate talent has less to do with incredible achievement than does grit.
Quite simply, people who are highly accomplished are paragons of perseverance with an enduring passion. They are […]

Read more »

Reflections after being named Eugene’s First Citizen

Posted by & filed under Community, Life, Office, Tips of the Trade.


I’m Eugene’s First Citizen. I join a relatively short list of people who’ve helped shape our community. I feel proud and humble. I was honored at the Eugene Chamber’s Celebration of Business just a month ago.
So many people reached out to share my joy and say “thanks.” Flowers, plants, chocolate, hand-written notes, email and social media posts. Plus, […]

Read more »

Use A.R.T. to land your message

Posted by & filed under Advertising.


Do you have the same problem as many people do – so much to read and so little time?
That’s where the art of A.R.T. comes in. A.R.T. stands for Average Reading Time, how long it will take the average person to read the words in a piece, whether it be ad copy, a blog post or anything else.
We have our favorite blogs, and Ann […]

Read more »

Sun, sand and SCUBA make birthday getaway perfect

Posted by & filed under Life.

My girlfriend Leeza surprised me with a week-long trip to Hawaii for my birthday. I used to live there and she had never been.
I always talk about how beautiful it is and how I love to SCUBA dive, so it was an easy decision for her to make. She chose Maui because it was the only major island I hadn’t been to yet. […]

Read more »

Catching the eclipse enthusiasm

Posted by & filed under Community, Life, Office.

Of course, you’ve heard there’s going to be a total solar eclipse on Aug. 21, a rare event with the “path of totality” stretching across Oregon in a narrow swath, including Newport, Corvallis, Salem, Madras and Baker City.
It would be difficult to miss the news stories about people’s excitement over this astronomicalTotal Eclipse phenomenon or the headlines declaring an “apoc-eclipse” with cautions about major traffic congestion and the possibility of markets running […]

Read more »

Book Review: Alan Alda’s take on better communication

Posted by & filed under Advertising, Book Reviews, Tips of the Trade.

Alan Alda
Some actors astound us with their performances, while others are lackluster. Wonder why?
A new book by Alan Alda, If I Understood You, Would I Have This Look on My Face?, underscores why getting into character requires communication skills.
You may recall that he did a TV series interviewing scientists. He realized that he wasn’t listening to them, so […]

Read more »

What we dream creates our tomorrows

Posted by & filed under Office, Work.


How true! That’s what we’re doing at CAWOOD right now. We’re in the throes of a massive remodel – interior walls, ceilings, flooring are all gone. We dream of a more collaborative space with lots of room and flexibility – big tables for collaboration, sitting areas for casual conversations, places to reflect, and a deck for gathering and enjoying being outside.
One of the things […]

Read more »