As Melinda retires, she reflects on her work

Posted by & filed under Advertising, Life.


Reflections….
I am an ad girl… 44 years of media born into my DNA. Every tv spot, radio spot, print ad, billboard, bus board, magazine… shopping bag and logo. The list goes on.
A voyeur of sorts, people-watching from afar. Why are they here? What are they buying, why? I am an ad girl.
Pinching myself more often than […]

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Book Review: How to Be an Antiracist

Posted by & filed under Book Reviews, Life.


Who among us isn’t a racist? Not one person. By his own admission Ibram X. Kendi, author of How to Be an Antiracist, is a racist. He engagingly weaves history and his personal story, noting that his parents raised him as a “racist, sexist, homophobe.”
Many of us say we are not racist. Kendi suggests that […]

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Eugene’s Summit Bank helps local businesses with critical loans

Posted by & filed under Community.


When the U.S. Small Business Administration’s Paycheck Protection Program (PPP) opened, Summit Bank was ready.

The bank’s SBA team members and leadership team prepared their clients and reviewed applications ahead of time, submitting them in the wee hours of April 3, at the first moments they could. By the time Summit Bank finished processing the loans, […]

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Community spotlight: C & K Market’s efforts help protect customers, assist students

Posted by & filed under Community, Life.


 
At Ray’s Food Place in Veneta and 37 other markets located in small communities throughout Oregon and northern California, customers can count on clean stores, a variety of safety features and – for students new to digital learning – excellent WiFi connections.
Clearly, this isn’t a typical time for any of us as the world deals with […]

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Local restaurants, farmers market adapt to social distancing

Posted by & filed under Community, Life.


Find fresh Italian meals and locally grown produce at three CAWOOD favorites.
Beppe & Gianni’s Trattoria and La Perla Pizzeria are now filling Eugene-area diners’ cravings, just like they did before the state’s social-distancing order – but with a twist.

All it takes to get fresh handmade fettucine, meatballs and Neapolitan-style pizza is a phone call. Then, customers just […]

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Book review

Posted by & filed under Book Reviews, Life.

The Moment of Lift: How Empowering Women Changes the World

In her book, “The Moment of Lift: How Empowering Women Changes the World,” Melinda Gates traverses the globe highlighting the lives of women in the past and at present, in developing countries and in the U.S. She notes how giving them a voice – or hearing their voices – and making societal changes that […]

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Let’s talk about wildfire safety

Posted by & filed under Community, Life.

NASA image by Jeff Schmaltz, LANCE/EOSDIS Rapid Response

With the recent burning ban in effect throughout Lane County and last weekend’s 75-acre Dowens Fire near Cottage Grove, it’s clear that the time to talk about wildfire safety is right now.

Though, for Oregonians who suffered through two years of late-summer smoky, dangerously poor-quality air, it may always seem like […]

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Let’s build community vision together

Posted by & filed under Community.


Building community vision through open inquiry. That’s City Club’s mission and has been since the beginning. It speaks to a place where all are welcome and can explore various opinions and options and seek a vision that strengthens our community.
It was a good idea in 1990. It’s still a good idea. Several early on decisions were especially important. One, there […]

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Great work makes us feel good!

Posted by & filed under Advertising, Life, Work.


We’re proud of the work we do at CAWOOD: creating and producing top-quality design, websites, research, writing, branding and campaigns for our clients.
And, yet, sometimes a project is especially gratifying because of the positive impact it will have on the lives of people in our communities.
Take some work we’re doing now that will help one of our clients […]

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