Book review

Posted by & filed under Book Reviews, Life.

The Moment of Lift: How Empowering Women Changes the World

In her book, “The Moment of Lift: How Empowering Women Changes the World,” Melinda Gates traverses the globe highlighting the lives of women in the past and at present, in developing countries and in the U.S. She notes how giving them a voice – or hearing their voices – and making societal changes that improve […]

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Let’s talk about wildfire safety

Posted by & filed under Community, Life.

NASA image by Jeff Schmaltz, LANCE/EOSDIS Rapid Response

With the recent burning ban in effect throughout Lane County and last weekend’s 75-acre Dowens Fire near Cottage Grove, it’s clear that the time to talk about wildfire safety is right now.

Though, for Oregonians who suffered through two years of late-summer smoky, dangerously poor-quality air, it may always seem like a […]

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Let’s build community vision together

Posted by & filed under Community.

Building community vision through open inquiry. That’s City Club’s mission and has been since the beginning. It speaks to a place where all are welcome and can explore various opinions and options and seek a vision that strengthens our community.
It was a good idea in 1990. It’s still a good idea. Several early on decisions were especially important. One, there was […]

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Great work makes us feel good!

Posted by & filed under Advertising, Life, Work.

We’re proud of the work we do at CAWOOD: creating and producing top-quality design, websites, research, writing, branding and campaigns for our clients.
And, yet, sometimes a project is especially gratifying because of the positive impact it will have on the lives of people in our communities.
Take some work we’re doing now that will help one of our clients provide […]

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Do you know rising business stars? Nominate one!

Posted by & filed under Community, Office.

Scan through the list of 20 Under 40 winners for the first 10 years of the program. They share some common traits.
Through hard work, positive attitudes and being open to new ideas, these professionals achieved success early in their careers. Committed to the community, they prove it through volunteerism. These go-getters are proficient jugglers, managing […]

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Traditional and digital media both add value

Posted by & filed under Advertising, Branding, Tips of the Trade.

Do you remember that old camp song about making new friends, but keeping the old? “One is silver and the other gold,” it said.
Those are marketing tools in a nutshell:

Digital media is your new friend – From social media ads to clean and informative websites, they get your name and products out in front of a lot of people
Traditional marketing tools are your […]

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Telling your story helps you to “be known”

Posted by & filed under Advertising, Branding, Work.

Great storytelling combines basic facts and interesting details – and it does this in an engaging way that makes the reader want to know more.
That’s true for all types of writing, including marketing your brand. It takes practice to be able to do this with finesse. Yet, it’s definitely worth investing the time to do it well or finding someone who […]

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Book Review: Why We Sleep by Matthew Walker

Posted by & filed under Book Reviews, Life.

Walker starts out telling us that two-thirds of adults in all developed nations don’t sleep eight hours a night. What are the consequences? They include a compromised immune system, increased risk of cancer, becoming pre-diabetic – and that’s just a few of the dastardly things that can be prompted by lack of sleep.
I almost stopped reading because I […]

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