We’re proud of the work we do at CAWOOD: creating and producing top-quality design, websites, research, writing, branding and campaigns for our clients.
And, yet, sometimes a project is especially gratifying because of the positive impact it will have on the lives of people in our communities.
Take some work we’re doing now that will help one of our clients provide […]
Scan through the list of 20 Under 40 winners for the first 10 years of the program. They share some common traits.
Through hard work, positive attitudes and being open to new ideas, these professionals achieved success early in their careers. Committed to the community, they prove it through volunteerism. These go-getters are proficient jugglers, managing […]
Do you remember that old camp song about making new friends, but keeping the old? “One is silver and the other gold,” it said.
Those are marketing tools in a nutshell:
Digital media is your new friend – From social media ads to clean and informative websites, they get your name and products out in front of a lot of people
Traditional marketing tools are your […]
Great storytelling combines basic facts and interesting details – and it does this in an engaging way that makes the reader want to know more.
That’s true for all types of writing, including marketing your brand. It takes practice to be able to do this with finesse. Yet, it’s definitely worth investing the time to do it well or finding someone who […]
I had heard that middle and high school students need more sleep time and that their circadian rhythms would have them go to bed about 11 p.m. and wake up at 8 a.m. Most of them have to be at school or on a bus by then. Consider this: a century ago schools in our country started at […]
Walker starts out telling us that two-thirds of adults in all developed nations don’t sleep eight hours a night. What are the consequences? They include a compromised immune system, increased risk of cancer, becoming pre-diabetic – and that’s just a few of the dastardly things that can be prompted by lack of sleep.
I almost stopped reading because I […]
Subtitled, The Power of Passion and Perseverance, Duckworth’s Grit focuses on the importance of determination and direction in achieving world-class performance. Her years of research led her to note that innate talent has less to do with incredible achievement than does grit.
Quite simply, people who are highly accomplished are paragons of perseverance with an enduring passion. They are […]
I’m Eugene’s First Citizen. I join a relatively short list of people who’ve helped shape our community. I feel proud and humble. I was honored at the Eugene Chamber’s Celebration of Business just a month ago.
So many people reached out to share my joy and say “thanks.” Flowers, plants, chocolate, hand-written notes, email and social media posts. Plus, […]
Do you have the same problem as many people do – so much to read and so little time?
That’s where the art of A.R.T. comes in. A.R.T. stands for Average Reading Time, how long it will take the average person to read the words in a piece, whether it be ad copy, a blog post or anything else.
We have our favorite blogs, and Ann […]
My girlfriend Leeza surprised me with a week-long trip to Hawaii for my birthday. I used to live there and she had never been.
I always talk about how beautiful it is and how I love to SCUBA dive, so it was an easy decision for her to make. She chose Maui because it was the only major island I hadn’t been to yet. […]