Process
An effective marketing plan is built on a foundation of research, knowledge and understanding. Once we’ve laid that basis, we think, discuss and strategize, and then gradually focus in on a coherent, deliberate plan.
We collaborate with our clients every step of the way, although each client is different. Some like to know every detail as the plan develops. Others prefer to just know the general outlines. We’re comfortable working either way.
1. Investigate
We get to know you, your industry, your customers, your competition, your opportunities, your goals.
2. Deliberate
We brainstorm, discuss, draw up a competitive analysis.
3. Strategize
We propose a plan.
4. Create
Design, write, shoot, build, edit.
5. Energize
Campaign goes public.
6. Assess & Revise
Continually measure what’s working, what isn’t. Based on assessments, we tweak, adjust, retool.