Do you facebook, tweet and/or pin? Personally, or for your company? There are lots of opportunities to participate in social media, and many businesses are joining in the conversation.
How you handle that engagement says a lot about your business. Is the person in charge of social media someone who really understands your brand, knows what goals you’re trying to achieve, and presents you in the best possible way? All too often, businesses contract with someone who’s personally adept at social media, but doesn’t understand how to take a professional approach.
You’ve heard it before. A colleague boasts that a college student manages his company’s social media, because “my teen age son recommended him.” But, is he invested in the success of the company? Does he take good care of your online reputation? Have you checked out what he’s saying via social media – other than tracking those stats, which only tell part of the story?
Social media isn’t just something to dabble in. It’s requires consistent, informed attention. You want the tone and message to be on-target, so you engage people with content that is relevant to them. By building online relationships, you provide real value, which will maximize your return on this new marketing tool.
Followers and “Likes” are important. But the most important element of any social media effort is connection. And, the stronger the connection, the more engaged people will be with your company.
Protect your investment, welcome, thank and follow those people who engage with you. Don’t push products, but invite them to share what’s important to them, and keep them informed about trends and opportunities. Social media becomes a powerful tool in your marketing tool belt when you represent yourself well.
We manage social media for many of our clients. And we get to know their brands, customers and cultures, so that their brand and message is conveyed authentically.
Need help? Let’s talk.