Now that you have your business’ Facebook page built and set up just the way you want it, it’s time to start posting content, establishing a “fan” base, and engaging your customers.
The question now becomes – what the heck do I post or talk about?
While there aren’t any hard and fast rules when it comes to posting on your Facebook wall, you do want to make sure of one thing and that is, try to make your content as interesting and relevant as possible. You want to create a page that current and potential customers want “Like” and visit repeatedly.
Some of the content you post may already be written for you. For example, if you or someone at your company writes a blog, you should certainly (continually) post a comment about the latest installment. Facebook does not place a character limit on your posts (like Twitter), so remember to say something about what the post is about and invite people who read the blog to let you know what they think. This promotes engagement and will go much farther than simply saying – “Read our new blog post” and placing a link.
There may also be industry-related news that your fans might be interested in. For example, if you are a tech company and one of your products will include the latest software release from company XYZ, you may want to post a link to this company’s press release, again including in your post why this is a good thing for your customers.
Many businesses simply use Facebook to push out information. Remember, Facebook is a social media tool, meaning that it should be used to engage, converse, and share. So along with simply posting (or pushing) information, try also to pull from your followers, since we all know that a conversation only coming from one side is a sure way for people to tune out.
The easiest pull method is to simply ask questions – “What do you think?”; “How can we improve this?”
As conversations then begin to take place, your fan base will grow and you may find that new post ideas may now come directly from your engagement activity.