1. Step into your customer’s shoes and take a walk. Start in the parking lot. How does your business look? Is it clean? Are there dead plants hanging around? Are the windows or building dirty? Are there too many signs in the window? You be the judge – and be a tough judge at that!
2. Ask yourself: Would you shop in your store or business?
3. Call your business – customers do. On hold? Is what you’re listening to pleasant? Are you sending a message that’s a reflection of you and your business? There’s nothing like holding to boring, badly written and produced messages or awful music.