PAUL ADKINS

A person of action, Paul’s gears are always turning. When he’s not knee-deep in HTML or CSS code, designing a logo or laying out web pages, he’s riding his bike around town searching for ways to support the local community.

With experience as a salesman and marketing director, Paul knows how to reach people through branding and design. “It’s all about communication — form should follow function,” he says. “Keep it simple. Less is more.”

The same is true with the way he leads his life. A father of four, he’s always finding ways to simplify.

He and his family ride bikes to get around, grow their own fruits and veggies, keep bees and chickens, and get involved in their neighborhood. Currently, Paul serves as vice chair of the Whiteaker Community Council and is a League Certified Instructor for the Greater Eugene Area Riders — teaching Confident Cycling classes.